Strategic Channel Account Director

Informa TechTarget; Newton (MA); On-site; USD 120,000 - 125,000; Full time

Benefits offered by this job

Great community

Volunteer days

Career development

Job summary

Informa TechTarget is hiring an Account Director, Channels to drive growth across a portfolio of leading technology partners. You will own relationships, expand revenue, and optimize vendor-funded programs to build brand visibility and pipeline.

The role spans content, demand generation and analyst-led insights, with opportunities across multiple offices incl. Newton, MA, NYC and CA. You will collaborate with marketing, alliances and sales to deliver measurable outcomes.

Qualifications

• 8+ years of successful B2B sales experience in technology media, marketing services or related fields.
• Strong understanding of IT channel relationships including GSIs, MSPs, resellers and distributors.
• Experience navigating MDF, co-marketing funds and vendor-funded programs.

Responsibilities

• Own a strategic portfolio of leading technology partners and drive new revenue.
• Develop account plans and multi-threaded relationships across marketing, alliances and sales.
• Translate vendor priorities into scalable content, brand and demand programs.
• Manage MDF funds and demonstrate measurable pipeline impact.
• Collaborate with Channel GTM leadership and internal specialists on go-to-market strategies.

Skills

8+ years B2B sales

Channel marketing

Partner ecosystem

MDF funding

Consultative selling

Executive relationship building

Job description

Informa TechTarget is hiring an Account Director, Channels to drive growth across a portfolio of leading technology partners. You will own relationships, expand revenue, and optimize vendor-funded programs to build brand visibility and pipeline.

The role spans content, demand generation and analyst-led insights, with opportunities across multiple offices incl. Newton, MA, NYC and CA. You will collaborate with marketing, alliances and sales to deliver measurable outcomes.