Strategic Change Lead - Salesforce Adoption for Higher Ed

Usmd; Adelphi, Northern (MD, KY); Hybrid; USD 135,000 - 145,000; Full time

Benefits offered by this job

Paid Leave

Health Benefits

Retirement Plans

Life Insurance

Tuition Benefits

Training & Development

Credit Union Access

EAP

Job summary

University System of Maryland Advancement Consortium seeks an experienced Change Management Lead to guide adoption of a Salesforce CRM across eleven USM institutions. You will drive stakeholder engagement, communications, training, and readiness to ensure a successful transition from the legacy CRM to Salesforce.

The role requires strong change-management expertise, enterprise system experience, and the ability to collaborate with executives, campus leaders, and project teams.

Qualifications

• Five (5) years of progressively responsible experience in organizational change management, technology adoption, stakeholder engagement, training, communications, or a related field.
• Experience supporting at least one enterprise technology, CRM, ERP, or other large-scale system implementation.
• Demonstrated experience developing and executing communication, training, and user adoption strategies for organizational or technology-related change initiatives.
• Demonstrated experience engaging diverse stakeholder groups and addressing resistance across multiple departments, business units, or organizations.

Responsibilities

• Leads the program’s change management strategy within the Salesforce Center of Excellence, ensuring alignment with the CRM Project Director’s implementation roadmap, program objectives, and governance framework.
• Drives adoption of the shared Salesforce CRM platform across all participating institutions by developing and executing stakeholder engagement, communication, and user readiness strategies that promote awareness, acceptance, and sustained utilization.
• Conducts organizational change impact and readiness assessments across member campuses, identifying affected stakeholder groups, adoption risks, potential resistance, and areas requiring targeted support; develops and implements mitigation strategies to address identified challenges.
• Partners with the CRM Project Director, campus stakeholders, and implementation teams to align change management activities with project milestones, releases, training initiatives, and go-live events; monitors adoption risks and escalates significant concerns to program leadership when appropriate.
• Develops and executes communication strategies and rollout plans to support new features, system enhancements, releases, and major implementation milestones across the Consortium.
• Creates and delivers targeted communications for executive sponsors, campus advancement leaders, functional stakeholders, and end users, ensuring messaging is relevant, timely, and actionable for each audience.
• Manages the program’s change communications calendar, coordinating messaging activities with project milestones, training initiatives, release schedules, and go-live events.
• Provides clear, consistent, and transparent communications that establish expectations, build stakeholder confidence, reinforce program objectives, and support successful adoption of new processes and technologies.
• Partners with customer success, user support, and other stakeholder groups to ensure smooth transitions from implementation to ongoing operations and sustainment.
• Develops and maintains a network of campus-based change champions to promote local engagement, reinforce adoption, and foster institutional ownership of the Salesforce platform.
• Identifies, assesses, and helps address sources of resistance and adoption barriers, collaborating with campus leaders and executive sponsors to resolve challenges and strengthen organizational commitment to change.
• Serves as a primary point of contact for change-related questions, concerns, and feedback, providing guidance and support to stakeholders across the Consortium.
• Establishes and manages feedback mechanisms, including surveys, listening sessions, stakeholder consultations, and system usage analyses, to assess adoption and support ongoing organizational transformation.
• Defines, monitors, and reports on adoption, engagement, readiness, and satisfaction metrics, providing regular updates and recommendations to the CRM Project Director and governance stakeholders.
• Leverages stakeholder feedback, performance measures, and adoption data to reinforce change, refine engagement strategies, and inform future releases, enhancements, and Consortium-wide expansion efforts.

Skills

Change management

Stakeholder engagement

Training and enablement

Communications

Governance

Project coordination

Salesforce readiness

Education

Bachelor’s degree

Tools

Salesforce

Job description

University System of Maryland Advancement Consortium seeks an experienced Change Management Lead to guide adoption of a Salesforce CRM across eleven USM institutions. You will drive stakeholder engagement, communications, training, and readiness to ensure a successful transition from the legacy CRM to Salesforce.

The role requires strong change-management expertise, enterprise system experience, and the ability to collaborate with executives, campus leaders, and project teams.