Strategic Campaign Targeting Lead

RiseMe

Plano (TX)

On-site

USD 91,000 - 131,000

Full time

3 days ago

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Job summary

Bank of America is seeking a Campaign Planner to support the Targeting and List Production (TLP) team in marketing operations. You will help design, develop, and deliver pre-campaign targeting analytics to support demand-generation marketing, interfacing with managers, data engineers, DBAs, and compliance partners.

You will be the SME for product eligibility parameters and ensure legal use of data. You will feed targeted list assets to multiple channels, including email, direct mail, web, and

Qualifications

Basic understanding of relational database structures and principles.
Basic exposure to Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or similar tools.
Ability to translate BRD into detailed targeting specifications.
Detail oriented with strong communication skills.
Experience communicating complex issues to varied audiences.
Experience managing multiple priorities in a fast-paced environment.
Project management experience.

Responsibilities

Project management and data exploration for targeting analytics.
Population sizing and data extraction for campaigns.
Design of experiments (DOE) and legal/data usage reviews.
Collaborate with marketing, data science, and compliance teams.
Develop targeting specifications and SME for product eligibility.

Skills

Python

SQL

SAS

UNICA

Salesforce Marketing Cloud

Education

High School Diploma / GED / Secondary School or equivalent

Tools

BRD

Job description

You will be the SME for product eligibility parameters and ensure legal use of data. You will feed targeted list assets to multiple channels, including email, direct mail, web, and

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