Market Information Manager – Campaign Planner

Bank of America; Chandler (AZ); On-site; USD 80,000 - 120,000; Full time

Job summary

Bank of America’s Targeting and List Production (TLP) team seeks Campaign Planners to support pre-campaign targeting analytics for demand generation. You will interface with Marketing, Data Science, Database, and Compliance partners to identify audiences and capture strategic data sources.

As SME for product eligibility, you will learn about campaigns across channels and contribute to the design of experiments, data sourcing, and compliant data usage.

Qualifications

• Basic understanding of relational database structures and principles.
• Experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or similar tools.
• Ability to build and interpret BRD and translate requirements into targeting specifications.
• Detail oriented with strong communication skills.
• Project management experience and ability to manage multiple priorities.

Responsibilities

• Capture strategic ideas and identify data sources for targeting.
• Convert specifications into code and run pre-sizing analytics.
• Serve as SME for product eligibility parameters and data usage compliance.
• Collaborate with channels including email, direct mail, web, mobile, and call centers.
• Manage data extraction, DOE design, and offline/online channel planning.

Skills

Attention to Detail

Collaboration

Project Management

Recording/Organizing Information

Technical Strategy Development

Data Collection and Entry

Decision Making

Oral Communications

Solution Delivery Process

Technical Documentation

Active Listening

Analytical Thinking

Business Process Analysis

Continuous Improvement

Data Quality Management

Education

High School Diploma

Tools

Python

SAS

SQL

UNICA

Salesforce Marketing Cloud

Job description

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.

Job Description:

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates’ physical, emotional, and financial wellness through affordable, competitive and flexible benefits. We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve. Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!

Role Description:

The Targeting and List Production (TLP) team in the marketing department at Bank of America is searching for highly qualified individuals to support marketing operations through design, development, and delivery of pre campaign targeting analytics in support of demand generation marketing.

Campaign Planners on team TLP interface with Strategic Marketing Managers, Data Science Engineers, Database Administrators, and Legal/Risk/Compliance partners as part of a work group effort to help identify targeted audiences qualified for Bank of America products and services. Individuals are responsible for capturing strategic ideas, identifying key data sources, converting specifications into code, and running initial pre-sizing analytics of the opportunity. In addition, each campaign planner is responsible for being the Subject Matter Expert (SME) for the product eligibility parameters of the particular product or service being targeted. They will also be responsible for understanding the permissible/legal use of the data used for targeting to ensure alignment with all necessary legal/risk/compliance expectations.

Your work will feed targeted list assets into both online and offline channels including Email, Direct mail, Authenticated Webpage, Authenticated Mobile App, ATM, Monthly Statements, Outbound Call Centers, Inbound Call Centers, Financial Centers and more.

As a Campaign Planner on Team TLP, you will have the unique opportunity to learn something about everything in marketing -- products, online and offline channels, design of experiment (DOE), reporting, post campaign analytics -- as you become the Bank’s recognized SME and expert in the specific area of pre campaign targeting analysis.

Key Activity Areas:

• Project management
• Data exploration
• Population sizing
• Data extraction
• Design of experiment (DOE)
• Legal review of data usage
• Offline/online channel management.

Required Qualifications:

• Basic understanding of relational database structures and principles
• Basic exposure and/or experience using Python, SAS, SQL, UNICA, Salesforce Marketing Cloud or other database access tools with a strong desire to build even greater proficiency in these types of tools
• Ability to build and interpret business requirements documents (BRD) and translate defined requirements into detailed targeting specifications
• Detail oriented
• Excellent verbal and written communication skills
• Comfortable communicating complex issues to a wide variety of both technical and non-technical audiences, front line workers and senior executives in either one to one or group settings
• Experience working in a fast-past environment and managing multiple priorities
• Project management experience

Desired Qualifications:

• Knowledge of direct marketing campaign process including DOE construction, campaign design, measurement and tracking
• Experience working in the financial industry
• Willing to question the status quo and take assignments to lead a group of peers on capability improvement initiatives

Skills:

• Attention to Detail
• Collaboration
• Project Management
• Recording/Organizing Information
• Technical Strategy Development
• Data Collection and Entry
• Decision Making
• Oral Communications
• Solution Delivery Process
• Technical Documentation
• Active Listening
• Analytical Thinking
• Business Process Analysis
• Continuous Improvement
• Data Quality Management

Minimum Education Requirement:

High School Diploma / GED / Secondary School or equivalent

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC

Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.

Shift:

1st shift (United States of America)

Hours Per Week:

40