Strategic Campaign Management Lead

Walmart Inc.; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Live Better U education program

Paid time off

Job summary

Walmart Inc. in Bentonville, AR is seeking a Manager, Campaign Management to lead planning, coordination, and execution of advertising campaigns across multiple platforms. You will optimize ROI, analyze performance data, and present insights to stakeholders.

The role requires strong analytical and financial acumen, experience with programmatic, search, and social advertising, and the ability to work with cross-functional teams to deliver measurable business results in a dynamic environment.

Qualifications

• Experience with programmatic and online advertising platforms.
• Strong business and financial acumen with budget management.
• Ability to translate insights into actionable marketing strategies.

Responsibilities

• Lead the planning, coordination, and execution of integrated marketing campaigns to meet business objectives and optimize return on investment.
• Analyze campaign performance data and provide actionable insights to stakeholders for continuous improvement and strategic decision-making.
• Manage budgets effectively, ensuring alignment with financial goals and maximizing resource utilization.
• Collaborate with cross-functional teams and external partners to develop impactful media plans and advertising strategies.
• Oversee campaign platforms and tools, recommending enhancements to improve efficiency and effectiveness.
• Communicate campaign progress, risks, and results clearly to senior leadership and key stakeholders.

Skills

Campaign management

Programmatic advertising

Budget management

Data analysis

Stakeholder communication

Project management

Tools

Media planning tools

Bid management tools

Advertising platforms

Job description

Walmart Inc. in Bentonville, AR is seeking a Manager, Campaign Management to lead planning, coordination, and execution of advertising campaigns across multiple platforms. You will optimize ROI, analyze performance data, and present insights to stakeholders.

The role requires strong analytical and financial acumen, experience with programmatic, search, and social advertising, and the ability to work with cross-functional teams to deliver measurable business results in a dynamic environment.