Walmart Retail Media Lead - Strategy & Growth

Vertical Rail; Bentonville (AR); On-site; USD 180,000 - 240,000; Full time

Job summary

Bentonville Merchants and Vertical Rail seeks a Senior Director of Retail Media to lead the Walmart-focused agency business, shaping strategy, and directing a small team of specialists. You will own Walmart accounts, integrate catalog, content, and media, and align digital efforts with the sales plan.

You will collaborate with brokers and account teams, stay current on Walmart platform changes, and translate insights into client actions to drive growth and efficiency.

Qualifications

• 5+ years in ecommerce or retail media, with at least 2 years focused on Walmart.
• Deep working knowledge of Walmart Connect, Supplier One, and Walmart's content requirements; Sam's Club MAP experience is a plus.
• Experience running off-site media (CTV, display, DSP) tied to retailer sales outcomes.
• Track record managing multiple brand accounts.
• Proven people leadership and ability to develop others.
• Strong analytical skills; comfortable with Excel, ad platforms, and retailer data tools; able to explain findings to executives.
• Clear, concise communicator who can present to brand leadership and work day to day with merchants and account teams.
• Bias toward building systems: templates, automation, and processes that raise quality and cut turnaround time.

Responsibilities

• Own the Walmart agency business: strategy, delivery, and results across all Walmart accounts.
• Serve as the senior digital voice in client relationships: annual planning, quarterly business reviews, and growth recommendations.
• Partner with broker and account leads so item, content, and media decisions support the sales plan and replenishment picture.
• Define service offerings, scope, and pricing for digital services, and identify expansion opportunities within existing accounts.
• Lead and develop the team: coach, set standards, build templates and tooling.
• Own reporting and insight: design cadence and ensure every deliverable tells a clear story, then turn data into decisions.

Skills

Ecommerce / Retail Media

Leadership / People Management

Client-facing / Communication

Analytical skills

Strategic planning

Walmart platform knowledge

Tools

Pacvue

Helium 10

Excel

Retail data tools

Supplier One

Job description

Bentonville Merchants and Vertical Rail seeks a Senior Director of Retail Media to lead the Walmart-focused agency business, shaping strategy, and directing a small team of specialists. You will own Walmart accounts, integrate catalog, content, and media, and align digital efforts with the sales plan.

You will collaborate with brokers and account teams, stay current on Walmart platform changes, and translate insights into client actions to drive growth and efficiency.