Strategic Business Development & Brand Growth Lead

Truist Financial Corporation; Charlottesville (VA); On-site; USD 58,000 - 107,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k plan

Paid vacation and sick days

Job summary

Truist Financial Corporation in Charlottesville, VA is seeking a leader to direct and execute all marketing and direct sales activities for the Financial Advisor team, aiming to increase client retention and revenue.

You will provide leadership, contribute to short and long term strategic planning, and drive training of the team while coordinating events, branding, and client outreach across channels.

Qualifications

• Bachelor’s degree or equivalent education, training and work-related experience.
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Responsibilities

• Participate in the establishment of the strategic direction of the Financial Advisor team to increase revenue.
• Develop and execute a cohesive branding strategy to maximize client retention and increase new business.
• Create all external marketing collateral.
• Facilitate a direct calling effort on centers of influence within the community and build strong relationships with internal partners to foster new sources of revenue and increase referral activity.
• Remain knowledgeable of and familiar with all products currently offered by Truist Wealth and complete continuing education requirements.
• Plan and execute all team events, including functions co-branded with internal partners such as Wealth and Insurance.
• Oversee the use of contact management tools to track all business and prospecting activities.

Skills

People management

Project management

Writing skills

Presentation skills

MS Office

Education

Bachelor’s degree or equivalent education

Tools

Microsoft Office

Job description

Truist Financial Corporation in Charlottesville, VA is seeking a leader to direct and execute all marketing and direct sales activities for the Financial Advisor team, aiming to increase client retention and revenue.

You will provide leadership, contribute to short and long term strategic planning, and drive training of the team while coordinating events, branding, and client outreach across channels.