Strategic Brand Partnerships Lead for Wellness & Growth

Open; Los Angeles (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare (health, dental, vision)

Flexible PTO

Access to Open classes (in person &amp

Autonomy, Ownership, Equity

Job summary

Open is seeking a Partnerships Lead to own relationships with brands, venues, and communities that share our mindfulness-focused values. You will build the pipeline end to end, from first outreach through activation, driving audience growth and revenue while maintaining brand integrity.

You will collaborate with the CEO and cross-functional teams, leveraging an existing network and a track record of closing deals to expand Open’s presence in wellness, lifestyle, and events.

Qualifications

• 4+ years in partnerships, brand marketing, or business development in wellness, lifestyle, hospitality, or events.
• Existing network across brands, agencies, and creators, with a track record of closing deals.
• Confident negotiator with strong writing and contract basics.
• Highly organized, able to manage many conversations simultaneously.
• Genuine interest in mindfulness, music, and shared experiences.

Responsibilities

• Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where we should show up next.
• Own the partnership pipeline end to end, from prospecting and pitching through negotiation, contracting, activation, and renewal.
• Build and maintain Open’s ecosystem of brand, creator, community, venue, hospitality, and cultural partners, turning high-fit relationships into meaningful collaborations and long-term growth opportunities.
• Develop concepts, proposals, and pricing for sponsored classes, studio takeovers, private events, corporate wellness, and co-branded collaborations.
• Shape partner deliverables across social, content, and IRL, ensuring every activation feels additive to the Open brand.
• Lead creator and influencer collaborations from outreach and briefing through execution, reporting, and long-term relationship building.
• Grow Open’s corporate wellness business, creating new ways to bring the brand into workplaces.
• Serve as the day-to-day partner lead, keeping projects moving, expectations clear, and execution on time, on brand, and on budget.
• Turn big ideas into clear internal stories, helping leadership and cross-functional teams quickly understand the opportunity, value, and path forward.
• Measure what matters across revenue, reach, acquisition, member growth, and partner value, then use those learnings to make the next partnership stronger.

Skills

Partnerships

Brand marketing

Business development

Negotiation

Project management

Job description

Open is seeking a Partnerships Lead to own relationships with brands, venues, and communities that share our mindfulness-focused values. You will build the pipeline end to end, from first outreach through activation, driving audience growth and revenue while maintaining brand integrity.

You will collaborate with the CEO and cross-functional teams, leveraging an existing network and a track record of closing deals to expand Open’s presence in wellness, lifestyle, and events.