Strategic Brand Marketing Lead — Partner Brands

Highline Warren, LLC; Omaha (NE); On-site; USD 90,000 - 130,000; Full time

Job summary

Highline Warren, LLC is seeking a strategic Brand Marketing Manager, Partner Brands, to lead marketing initiatives for Rain-X and Mobil 1. You will partner with licensors and internal teams to drive revenue growth, expand distribution, and improve marketing ROI.

You will oversee content development, digital marketing, and retail media investments, ensuring campaigns align with licensing requirements and business goals. This role requires strong communication and cross-functional leadership.

Qualifications

• Bachelor-level degree in marketing or related field.
• 5+ years of experience in brand or product marketing.
• Experience developing integrated marketing plans across channels.
• Strong understanding of retail, eCommerce, and go-to-market strategies.

Responsibilities

• Lead development and execution of annual and quarterly marketing plans for licensed brands.
• Manage licensors relationships and ensure alignment with brand guidelines.
• Develop promotional funding strategies across key retail customers.
• Identify opportunities to grow market share and expand distribution.
• Lead retail activation initiatives including displays and merchandising programs.
• Develop and manage paid media strategies across networks.
• Oversee content development and digital shelf optimization.
• Collaborate with Category Management and Sales on launches and commercialization.
• Identify co-branding opportunities to drive awareness and revenue.
• Manage multiple cross-functional projects with timelines and budgets.

Skills

Brand marketing

Digital marketing

Retail/eCommerce strategy

Data analytics

Stakeholder management

Marketing campaigns

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

Marketing analytics tools

Content management platforms

Microsoft Office

Job description

Highline Warren, LLC is seeking a strategic Brand Marketing Manager, Partner Brands, to lead marketing initiatives for Rain-X and Mobil 1. You will partner with licensors and internal teams to drive revenue growth, expand distribution, and improve marketing ROI.

You will oversee content development, digital marketing, and retail media investments, ensuring campaigns align with licensing requirements and business goals. This role requires strong communication and cross-functional leadership.