Brand Marketing Lead — Partner Brands & Growth

Highline Warren, LLC; Memphis (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Highline Warren, LLC is seeking a strategic Brand Marketing Manager to lead marketing initiatives for Rain-X and Mobil 1. This role reports to the Director of Integrated Marketing and drives revenue growth, expands retail distribution, and strengthens retailer partnerships across multiple channels.

You will oversee brand planning, promotional funding programs, retail media investments, product launches, and digital shelf optimization while collaborating with Sales, Product Management, and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in brand marketing, product marketing, category marketing, or related discipline.
• Proven experience developing and executing integrated marketing plans across multiple channels.
• Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies.
• Experience supporting product launches, promotional campaigns, and growth strategies.
• Demonstrated ability to analyze data, identify insights, and translate findings into actionable recommendations.

Responsibilities

• Lead development and execution of annual and quarterly marketing plans for licensed brands including Rain-X and Mobil 1.
• Manage relationships with brand licensors and ensure alignment with brand guidelines and partnership requirements.
• Develop and execute promotional funding strategies across key retail customers.
• Identify opportunities to grow market share and expand distribution across channels.
• Lead retail activation initiatives including displays, endcaps, signage, merchandising programs, and investments.
• Develop and manage paid media strategies including retail media networks, Amazon ads, paid social, and digital campaigns.
• Oversee content development including creative assets, product content, and path-to-purchase materials.
• Partner with Category Management and Sales teams to support new product development and launch planning.
• Identify and execute co-branding and partnership opportunities to drive incremental revenue.
• Manage multiple cross-functional projects with timelines and budgets.
• Develop executive presentations and strategic growth initiatives for leadership.

Skills

Brand marketing

Product marketing

Category marketing

Retail strategy

Data analysis

Education

Bachelor's degree in Marketing

Tools

Marketing analytics tools

Content management platforms

Microsoft Office

Job description

Highline Warren, LLC is seeking a strategic Brand Marketing Manager to lead marketing initiatives for Rain-X and Mobil 1. This role reports to the Director of Integrated Marketing and drives revenue growth, expands retail distribution, and strengthens retailer partnerships across multiple channels.

You will oversee brand planning, promotional funding programs, retail media investments, product launches, and digital shelf optimization while collaborating with Sales, Product Management, and