Brand Growth Architect, Propriety Brands

Highline Warren, LLC; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Highline Warren, LLC is seeking a Brand Marketing Manager for Proprietary Brands to lead planning, execution, and optimization of marketing initiatives across a portfolio including Sprayway, Prime Guard, BlueDevil, and MAG 1. You will drive content strategy, product launches, and commercial activation in support of business objectives.

The role partners with Sales, Product Management, and Category Management to improve visibility, engagement, and performance across digital and retail channels.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5-8 years of progressive experience in brand marketing, product marketing, customer marketing, category marketing, or a related field.
• Experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Experience working cross-functionally with sales, product management, and commercial teams.
• Strong project manager skills with demonstrated ability to manage multiple priorities in a fast-paced environment.
• Experience analyzing marketing performance data and translating insights into actionable recommendations.
• Strong written, verbal, presentation, and communication skills.
• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, and Teams.
• Experience with eCommerce, digital marketing, retail media, content management, and product content optimization preferred.
• Experience in consumer packaged goods, automotive aftermarket, industrial products, or related industries preferred.
• Ability to travel as business needs require.

Responsibilities

• Develop and execute integrated marketing plans that support brand growth, customer engagement, and commercial objectives across proprietary brands.
• Lead cross-functional marketing initiatives, including product launches, promotional campaigns, customer programs, content development, and sales enablement efforts.
• Manage brand positioning, messaging, and content strategy to ensure consistency across digital, print, retail, and customer-facing channels.
• Partner closely with Product Management, Sales, Category Management, eCommerce, and Customer teams to identify growth opportunities and support business priorities.
• Analyze marketing performance, market trends, and competitive activity to inform recommendations and optimize results.
• Oversee product content, digital shelf execution, content syndication, ratings and reviews, and retail media initiatives.
• Develop business cases, executive presentations, performance reports, and strategic recommendations for leadership.
• Manage agency, vendor, and external partner relationships as needed to support marketing objectives.
• Coordinate multiple projects simultaneously while maintaining high quality, accuracy, and adherence to deadlines.
• Support annual planning, budget management, and marketing roadmap development.
• Travel as required to support customer meetings, trade shows, sales meetings, and other business needs.

Skills

Campaign management

Go-to-market strategy

Cross-functional collaboration

Project management

Marketing analytics

Communication skills

MS Office Suite

Digital marketing

Content management

Product content optimization

Education

Bachelor's degree in Marketing/Business/Communications or related

Tools

Microsoft Office Suite

Job description

Highline Warren, LLC is seeking a Brand Marketing Manager for Proprietary Brands to lead planning, execution, and optimization of marketing initiatives across a portfolio including Sprayway, Prime Guard, BlueDevil, and MAG 1. You will drive content strategy, product launches, and commercial activation in support of business objectives.

The role partners with Sales, Product Management, and Category Management to improve visibility, engagement, and performance across digital and retail channels.