Partner Brand Marketing Lead, Growth & Retail

Highline Warren, LLC; Memphis (TN); On-site; USD 85,000 - 130,000; Full time

Job summary

Highline Warren, LLC is seeking a strategic Brand Marketing Manager for Partner Brands to lead marketing initiatives for Rain-X and Mobil 1 in Memphis, TN. The role drives revenue growth, expands retail distribution, and strengthens retailer partnerships.

You will oversee content, digital shelf optimization, paid media, and co-branding opportunities while coordinating with Sales, Product Management, and external licensing partners to accelerate growth and market presence.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in brand marketing, product marketing, category marketing, or related discipline.
• Proven experience developing and executing integrated marketing plans across multiple channels.
• Strong understanding of retail, eCommerce, digital marketing, customer marketing, and go-to-market strategies.
• Experience supporting product launches and growth strategies.
• Ability to analyze data and translate insights into actionable recommendations.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Lead development and execution of annual and quarterly marketing plans for licensed brands like Rain-X and Mobil 1.
• Manage relationships with brand licensors and ensure alignment with guidelines and growth objectives.
• Develop promotional funding strategies across key retailers and accounts.
• Identify opportunities to grow market share, household penetration, and distribution.
• Lead retail activation initiatives including displays, signage, and merchandising programs.
• Develop and manage paid media strategies across channels including Amazon, social, and digital ads.
• Oversee content development and digital shelf optimization.
• Collaborate with Sales, Category Management, and Product teams on launches and commercialization.
• Identify co-branding opportunities to drive incremental awareness and revenue.

Skills

Multi-channel marketing

Integrated marketing plans

Data analysis

Project management

Communication & presentation

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Marketing analytics tools

Content management platforms

Microsoft Office

Job description

Highline Warren, LLC is seeking a strategic Brand Marketing Manager for Partner Brands to lead marketing initiatives for Rain-X and Mobil 1 in Memphis, TN. The role drives revenue growth, expands retail distribution, and strengthens retailer partnerships.

You will oversee content, digital shelf optimization, paid media, and co-branding opportunities while coordinating with Sales, Product Management, and external licensing partners to accelerate growth and market presence.