Brand Growth Lead, Proprietary Brands

Highline Warren, LLC; Charlotte (TN); Vor Ort; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Highline Warren, LLC is seeking a Brand Marketing Manager for Proprietary Brands to lead planning, execution, and optimization of marketing initiatives across Sprayway, Prime Guard, BlueDevil, MAG 1. You will drive product launches, content strategy, and customer marketing while aligning with business objectives.

You will partner with Sales, Product Management, Category Management, and Customer teams to boost visibility and commercial performance.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5-8 years of progressive experience in brand marketing, product marketing, customer marketing, category marketing, or related field.
• Experience developing integrated marketing campaigns and go-to-market strategies.
• Experience with cross-functional collaboration with sales, product management, and commercial teams.
• Strong project management and ability to manage multiple priorities in a fast-paced environment.
• Experience analyzing marketing performance data and translating insights into recommendations.

Aufgaben

• Develop and execute annual and quarterly marketing plans across proprietary brands.
• Identify opportunities to improve brand visibility and commercial performance.
• Manage and optimize product content, digital assets, and customer materials across channels.
• Develop brand messaging, positioning, and promotional campaigns for launches.
• Partner with Sales, Product Management, Category Management, and Customer teams to support growth.
• Oversee content syndication, digital shelf optimization, and retail media initiatives.
• Analyze performance, market trends, and competitive activity to inform improvements.
• Manage multiple projects, ensuring timely delivery and alignment with priorities.
• Develop executive presentations, business cases, and strategic recommendations for leadership.
• Contribute to shaping future marketing strategy and roadmap for proprietary brands.

Kenntnisse

Brand marketing

Go-to-market strategy

Cross-functional collaboration

Project management

Marketing analytics

Ausbildung

Bachelor's degree in Marketing or related field

Tools

PowerPoint

Excel

Teams

Microsoft Office Suite

Jobbeschreibung

Highline Warren, LLC is seeking a Brand Marketing Manager for Proprietary Brands to lead planning, execution, and optimization of marketing initiatives across Sprayway, Prime Guard, BlueDevil, MAG 1. You will drive product launches, content strategy, and customer marketing while aligning with business objectives.

You will partner with Sales, Product Management, Category Management, and Customer teams to boost visibility and commercial performance.