Brand Growth Lead, Proprietary Brands

Highline Warren, LLC; Lisle (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Highline Warren, LLC is seeking a Brand Marketing Manager for Proprietary Brands to lead planning, execution, and optimization of marketing initiatives across Sprayway, Prime Guard, BlueDevil, and MAG 1. You will drive content strategy, product launches, and commercial activation while aligning with broader business objectives.

You will work closely with Sales, Product Management, Category Management, and Customer teams to improve brand visibility, engagement, and performance across channels and

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 5-8 years of progressive experience in brand marketing, product marketing, customer marketing, category marketing, or related field.
• Experience developing and executing integrated marketing campaigns and go-to-market strategies.
• Experience working cross-functionally with sales, product management, and commercial teams.
• Strong project management skills with ability to manage multiple priorities in a fast-paced environment.
• Experience analyzing marketing performance data and translating insights into actionable recommendations.
• Strong written, verbal, presentation, and communication skills.
• Experience with eCommerce, digital marketing, retail media, content management, and product content optimization preferred.

Responsibilities

• Lead the development and execution of annual and quarterly marketing plans across proprietary brands (Sprayway, Prime Guard, BlueDevil, MAG 1).
• Identify opportunities to improve brand visibility, customer engagement, and commercial performance through strategic marketing initiatives.
• Manage and optimize product content, digital assets, and customer-facing materials across key channels and retailer platforms.
• Develop brand messaging, product positioning, promotional campaigns, and go-to-market strategies for new product launches and business initiatives.
• Partner with Sales, Product Management, Category Management, and Customer teams to support business objectives and customer growth opportunities.
• Oversee content syndication, digital shelf optimization, ratings and reviews programs, and retail media initiatives.
• Analyze marketing performance, customer insights, market trends, and competitive activity to recommend actionable improvements.
• Manage multiple marketing projects simultaneously, ensuring execution against timelines, objectives, and business priorities.
• Develop executive presentations, business cases, marketing reports, and strategic recommendations for leadership.
• Serve as a key contributor in shaping the future marketing strategy and roadmap for proprietary brands.

Skills

Project management

Marketing analytics

Cross-functional collaboration

Written and verbal communication

Presentation skills

Content development

Go-to-market strategies

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Microsoft Office Suite (PowerPoint, Excel, Teams)

Job description

Highline Warren, LLC is seeking a Brand Marketing Manager for Proprietary Brands to lead planning, execution, and optimization of marketing initiatives across Sprayway, Prime Guard, BlueDevil, and MAG 1. You will drive content strategy, product launches, and commercial activation while aligning with broader business objectives.

You will work closely with Sales, Product Management, Category Management, and Customer teams to improve brand visibility, engagement, and performance across channels and