Strategic Brand Manager – Data-Driven Growth (CPG/F&B)

Honey Smoked Fish Co.; Denver (CO); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Flexible time off

Health insurance (company-funded)

Dental insurance

Vision insurance

401(k) with employer match

Job summary

Honey Smoked Fish Co. in Denver, CO is seeking a Brand Manager to lead the commercial performance of our branded product line.

This is a data- and strategy-driven role, guiding marketing investments, shopper programs, and agency partners to drive velocity and ROI across retail channels. You will leverage consumption data (SPINS, IRI/Circana) to shape portfolio strategy, manage budgets, and collaborate with Sales, Trade Marketing, and Finance to build go-to-market plans.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA a plus.
• Minimum of 5 years in a CPG brand management or product management role, preferably in Food & Beverage.
• Direct experience using SPINS or other syndicated consumption data (IRI/Circana, Nielsen) to guide strategic decisions — required.
• Proven experience developing and executing shopper marketing programs (sampling, trial, promotion) and evaluating retail media / conversion programs.
• Experience managing external agency partners, with the ability to set strategic direction for creative development rather than executing creative personally.
• Strong analytical and quantitative skillset; comfortable building and defending a media mix and ROI model across the funnel.
• General management mindset — able to own trade-offs across a portfolio’s P&L, not just brand storytelling.
• Inherently believes in our core values.

Responsibilities

• Own the brand’s strategic marketing investment mix, optimizing allocation between conversion-focused retail media networks, sampling, promotions, and awareness investments.
• Leverage SPINS and other data sources to track category trends and translate insights into business recommendations.
• Lead our marketing agency partners, setting briefs and context for creative development that supports performance.
• Plan and execute shopper marketing programs in-store, digital, and retailer sites, including sampling and promotions.
• Assist with product management, pricing, packaging, and optimization based on data and trends.
• Support New Product Development and R&D with data-driven portfolio insights.
• Oversee marketing budget allocation across channels and partnerships, reallocating based on ROI.
• Collaborate with Sales, Trade Marketing, and Finance to build go-to-market and trade spend plans.
• Report KPIs by channel and initiative to optimize the marketing mix.

Skills

Brand management

CPG experience

Shopper marketing

Data analysis

Agency management

Budget management

Cross-functional collaboration

ROI modeling

Education

Bachelor’s degree in Business/Marketing

Tools

Shopify

Amazon Advertising

Job description

Honey Smoked Fish Co. in Denver, CO is seeking a Brand Manager to lead the commercial performance of our branded product line.

This is a data- and strategy-driven role, guiding marketing investments, shopper programs, and agency partners to drive velocity and ROI across retail channels. You will leverage consumption data (SPINS, IRI/Circana) to shape portfolio strategy, manage budgets, and collaborate with Sales, Trade Marketing, and Finance to build go-to-market plans.