Brand Strategy & Growth Director

Piping Rock Health Products; Bohemia (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with Company Match

Pet insurance

Employee events

Job summary

Piping Rock Health Products is seeking a Director of Brand Strategy & Commercialization to lead brand growth through insights, product innovation, and competitive strategy. You will guide the Brand Management team and collaborate with Product Development, Sales, Ecommerce, and Marketing to expand in retail and digital channels.

The ideal candidate has 10+ years in brand strategy or related CPG roles, strong analytics, and a proven track record of delivering profitable growth.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in brand strategy, commercialization, product marketing, category management, or related CPG/wellness roles.
• Strong understanding of consumer trends, retail dynamics, product positioning, commercialization strategy, pricing, and business analytics.
• Experience working cross-functionally with Product Development, Sales, Ecommerce, Operations, Supply Chain, Creative, and Marketing teams.
• Experience with omni-channel marketing channels and tactics while maintaining brand consistency.
• Proven experience leading and developing high-performing teams in a fast-paced consumer products environment.
• Strong financial and analytical acumen with experience managing P&L performance, margin analysis, pricing strategy, forecasting, inventory planning, and ROI evaluation.
• Passion for consumer products, branding, innovation, and emerging trends.
• Strong business acumen with the ability to translate insights into actionable growth opportunities.
• Excellent communication, organizational, analytical, and project management skills.
• Experience in wellness, beauty, supplements, retail, or ecommerce or CPG strongly preferred.
• Entrepreneurial mindset with a hands-on roll-up-your-sleeves work ethic.
• Comfortable working in a fast-paced, growth-oriented environment.
• Health-conscious mindset and genuine interest in wellness, nutrition, beauty, supplements, and consumer health trends preferred.
• People-management experience with proven track record of developing talent

Responsibilities

• Drive brand growth strategies focused on innovation, commercialization, and competitive differentiation.
• Identify emerging consumer, ingredient, wellness, beauty, and retail trends to inform product opportunities and brand direction.
• Partner with Product Development and Category Management to identify whitespace opportunities, hero product expansion, retailer opportunities, and portfolio gaps.
• Monitor competitive activity, pricing, claims, packaging, and market dynamics to help position brands for success.
• Lead commercialization efforts for new product launches from concept through market execution.
• Develop compelling product positioning, on-pack communication, and product storytelling that aligns with consumer needs and retailer expectations.
• Collaborate closely with Sales teams to identify growth opportunities, retailer needs, and channel-specific strategies.
• Partner with Marketing and Creative teams to ensure brand consistency and strong consumer messaging across touchpoints.
• Support omni-channel growth strategies to strengthen brand visibility and conversion across retail, ecommerce, and digital platforms.
• Analyze SKU performance, sales trends, and velocity to support forecasting, product prioritization, and business planning.
• Partner with inventory planning and operations teams to support inventory forecasting, maintain in-stock levels, and help plan inventory needs for new product launches.
• Maintain strong understanding of brand P&L performance, including sales, margin, pricing, inventory, and profitability drivers.
• Review and analyze COGS, pricing structures, and margin opportunities to support profitable brand growth.
• Conduct competitive pricing analysis and evaluate market positioning across key categories and channels.
• Evaluate commercialization, promotional, and growth initiatives with an ROI-focused mindset to ensure efficient and profitable business performance.
• Partner cross-functionally to identify opportunities for margin improvement, pricing optimization, and portfolio productivity.
• Embrace technology, AI tools, automation, and data-driven solutions to improve efficiencies, streamline workflows, enhance decision making, and support innovation across the business.
• Help shape long-term brand architecture and hero product strategies that drive sustainable growth.
• Lead, mentor, and develop the Brand Management team, fostering a culture of accountability, collaboration, innovation, and executional excellence.
• Establish clear priorities and drive cross-functional alignment to ensure successful execution of brand initiatives and business objectives.
• Build strong cross-functional relationships and foster a culture of speed, accountability, collaboration, and innovation.

Skills

Brand strategy

Commercialization

Product marketing

Category management

Cross-functional leadership

Consumer insights

Strategic thinking

Communication skills

Business analytics

ROI evaluation

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

CRM

E-commerce platforms

Job description

Piping Rock Health Products is seeking a Director of Brand Strategy & Commercialization to lead brand growth through insights, product innovation, and competitive strategy. You will guide the Brand Management team and collaborate with Product Development, Sales, Ecommerce, and Marketing to expand in retail and digital channels.

The ideal candidate has 10+ years in brand strategy or related CPG roles, strong analytics, and a proven track record of delivering profitable growth.