Category Growth Strategist (CPG, Data-Driven)

Reds All Natural LLC; United States; Remote; USD 110,000 - 150,000; Full time

Job summary

Red’s All Natural is seeking a curious, analytical Category Strategy Manager to drive growth by translating data and consumer insights into actionable recommendations. Reporting to the SVP of Marketing, this cross-functional role partners closely with Marketing and Sales.

You will develop data-driven category and retailer stories, support annual planning, and create dashboards to monitor performance across frozen handheld, breakfast, and snacking categories.

Qualifications

• Five to seven years of experience in category management, shopper insights, or related commercial analytics.
• Experience translating data into actionable recommendations.
• Experience presenting insights to executive audiences.

Responsibilities

• Serve as internal category expert for frozen handheld, breakfast, and snacking categories.
• Analyze syndicated data, retailer POS, household panel, shopper insights to identify trends.
• Develop data-driven category and customer presentations.
• Partner with Sales to support selling stories, line reviews, and annual planning.
• Create dashboards monitoring brand, category, and competitive performance.
• Coordinate with external analytics partners and data vendors.

Skills

Data storytelling

Cross-functional collaboration

Strategic thinking

Analytical thinking

Presentation skills

Education

Bachelor's degree in Business, Marketing, Economics, Analytics, Statistics, or related field

Tools

Circana

NielsenIQ

SPINS

Numerator

Job description

Red’s All Natural is seeking a curious, analytical Category Strategy Manager to drive growth by translating data and consumer insights into actionable recommendations. Reporting to the SVP of Marketing, this cross-functional role partners closely with Marketing and Sales.

You will develop data-driven category and retailer stories, support annual planning, and create dashboards to monitor performance across frozen handheld, breakfast, and snacking categories.