Strategic Brand & Content Director

Irvine Company; Irvine (CA); On-site; USD 164,000 - 211,000; Full time

Job summary

Irvine Company Office Properties seeks a Director, Brand Strategy & Management to own the division's brand, content and creative programs. Reporting to the VP of Marketing, you will translate enterprise standards into division-level initiatives that elevate storytelling, messaging, and relationships with customers, brokers and prospects.

You will lead cross-functional teams across marketing, work with Corporate Marketing, and oversee content formats, testimonials, social channels, and AI-enabled

Qualifications

• Bachelor’s degree or equivalent experience.
• 7+ years in content strategy or integrated marketing.
• Proven ability to lead multi-workstream programs.
• Experience with B2B brand storytelling.
• Strong creative direction and storytelling.
• Experience owning social media strategy.
• Ability to work with senior leadership.
• Fluency with AI-powered content tools.

Responsibilities

• Owns the Office division content strategy and editorial calendar.
• Leads content development across formats (long-form, video, digital, experiential).
• Manages customer testimonials program and case studies.
• Develops customer marketing strategies to drive retention.
• Partners with Corporate Marketing to steward brand voice and guidelines.
• Owns the Office division social media strategy.
• Collaborates with PR, portfolio marketing, leasing, and digital teams.
• Works with Insights & Analytics to inform audience personas.
• Integrates AI tools into content production workflow.

Skills

Content strategy

Brand management

Integrated marketing

Storytelling

Social media strategy

Team leadership

AI content tools

B2B content

Cross-functional collaboration

Editorial governance

Education

Bachelor’s Degree

Job description

Irvine Company Office Properties seeks a Director, Brand Strategy & Management to own the division's brand, content and creative programs. Reporting to the VP of Marketing, you will translate enterprise standards into division-level initiatives that elevate storytelling, messaging, and relationships with customers, brokers and prospects.

You will lead cross-functional teams across marketing, work with Corporate Marketing, and oversee content formats, testimonials, social channels, and AI-enabled