Brand & Content Strategy Director: Elevate B2B Storytelling

Irvine Company; Irvine, Northern (CA, KY); Hybrid; USD 164,000 - 211,000; Full time

Job summary

The Irvine Company Office Properties seeks a Director, Brand & Content Strategy to own the division's brand, content, and creative programs, translating enterprise guidelines into division-wide initiatives that elevate storytelling and customer engagement.

Reporting to the VP of Marketing, you will lead editorial calendars, oversee formats from video to long-form content, manage the testimonial program, and align social media with the broader brand narrative across the Office portfolio.

Qualifications

• 7+ years of experience in content strategy, brand management, or integrated marketing.
• Ability to own and advance complex, multi-workstream programs.
• Bachelor’s Degree or equivalent experience.

Responsibilities

• Develops and owns the Office division content strategy and calendar.
• Leads content development across formats and oversees the division's asset program.
• Enhances customer testimonials program with narratives.
• Develops customer marketing to drive retention.
• Partners with Corporate Marketing to steward brand voice and standards.
• Owns the Office division social media strategy and performance.
• Collaborates with PR, portfolio marketing, leasing, and digital teams.
• Works with Insights & Analytics to inform audience personas and measurement.
• Integrates AI tools into content production workflow.

Skills

Content strategy

Brand management

Integrated marketing

Team leadership

Social media

Storytelling

AI tools

Cross-functional collaboration

Education

Bachelor's degree

Job description

The Irvine Company Office Properties seeks a Director, Brand & Content Strategy to own the division's brand, content, and creative programs, translating enterprise guidelines into division-wide initiatives that elevate storytelling and customer engagement.

Reporting to the VP of Marketing, you will lead editorial calendars, oversee formats from video to long-form content, manage the testimonial program, and align social media with the broader brand narrative across the Office portfolio.