Brand Creative Director - National Campaigns & Franchises

RealtySouth; Irvine (CA); On-site; USD 130,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision care

401(k) with employer match

Paid vacation (PTO)

Employee Assistance Program (EAP)

Job summary

RealtySouth seeks a strategic and creative leader to shape the brand’s visual identity, storytelling, and overall creative direction from Irvine, CA. The role oversees national creative strategy and enables franchisees to market locally while building scalable, templated solutions.

You will supervise a high-performing team of designers and multimedia staff, translate strategy into campaigns, and ensure brand integrity across digital, print, and video.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or related field; or equivalent knowledge and work experience
• 5–7+ years of transferable marketing experience required
• 5+ years of supervisory experience required
• Real estate, franchise, or consulting experience preferred
• Strong portfolio demonstrating brand storytelling, campaign work, and multi-channel creative

Responsibilities

• Collaborate with the head of marketing to translate strategy into programs and materials
• Develop marketing strategies supporting agent engagement, recruiting, retention, brand visibility
• Identify opportunities to improve marketing products, services, and tools
• Set the creative vision for campaigns, brand evolution, and content
• Quality control and approval of all creative assets
• Drive ideation for national campaigns and product launches
• Direct and supervise creative team, provide leadership and performance management
• Build scalable workflows, manage timelines, and optimize processes
• Establish team priorities and resource plans
• Establish operating models, service standards, and workflows
• Oversee execution of marketing campaigns with timelines and approvals
• Collaborate with in-house and external teams to deliver assets and campaigns
• Meet with department leads to understand needs and improvements
• Provide input from operational insights and market feedback
• Monitor capacity and adjust staffing as needed
• Stay ahead of design, content, and cultural trends

Skills

Brand storytelling

Creative leadership

Design principles

Multimedia concepts

Content development

Publishing tools

Web technologies

Time management

Education

Bachelor's degree in marketing, communications, business administration or related field

Tools

Publishing tools

Digital design tools

Job description

RealtySouth seeks a strategic and creative leader to shape the brand’s visual identity, storytelling, and overall creative direction from Irvine, CA. The role oversees national creative strategy and enables franchisees to market locally while building scalable, templated solutions.

You will supervise a high-performing team of designers and multimedia staff, translate strategy into campaigns, and ensure brand integrity across digital, print, and video.