Strategic Brand Campaign Lead

Brobston Group; Seattle (WA); Hybride; USD 94 000 - 155 000; Plein temps

Avantages offerts par ce poste

Medical/Vision, Dental

Retirement and PTO

Life Insurance & Disability

Résumé du poste

Nordstrom seeks an Associate Marketing Manager in Seattle hybrid to lead end-to-end marketing programs for assigned campaigns and brand initiatives. You will translate strategic goals into tactical execution across in-store, digital, and partner channels, coordinating with enterprise teams and agencies to hit business outcomes.

You will partner with NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams; you’ll review creative and

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent work experience.
• 5+ years of marketing experience with a track record in brand marketing, campaign management, or digital marketing.
• Experience supporting high-visibility, multi-channel retail campaigns; loyalty marketing a plus.
• Results-oriented with ability to drive business outcomes against KPIs.
• Demonstrated ability to manage cross-functional partners independently in a matrixed environment.
• Excellent oral and written communication; comfortable presenting to senior leadership.
• Proficient in Claude, Excel, PowerPoint, Outlook and Workfront; quickly learns new tools including AI.
• Mentorship and leadership aptitude; no people management experience required.

Responsabilités

• Campaign Planning & Brief Ownership: contribute to strategy and translate retros and data into action.
• Content Strategy & Messaging: develop messaging frameworks and ensure brand voice consistency.
• Channel Strategy: collaborate on channel plans for owned and paid programs.
• Campaign Set-up & Tactical Planning: align timelines and scope campaigns across all workstreams.
• Campaign & Creative Approval: review and approve final creative and channel plans.
• Campaign Overviews & Recaps: present performance and forward-looking recommendations.
• Cross-Functional Collaboration: manage partner relationships across enterprise and agencies.
• Marketing Tool Management: maintain marketing calendar and campaign planners (Workfront).
• Market Research: identify trends, competition, and insights to inform strategy.
• Industry Trends: stay current and share AI-driven insights to drive innovation.

Connaissances

Campaign planning

Content strategy

Channel strategy

Cross-functional collaboration

Decision quality

Executive communication

Mentorship leadership

Strategic mindset

Builds trust

Formation

Bachelor's degree in Marketing, Business, Communications, or related field

Outils

Claude

Excel

PowerPoint

Outlook

Workfront

Description du poste

Nordstrom seeks an Associate Marketing Manager in Seattle hybrid to lead end-to-end marketing programs for assigned campaigns and brand initiatives. You will translate strategic goals into tactical execution across in-store, digital, and partner channels, coordinating with enterprise teams and agencies to hit business outcomes.

You will partner with NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams; you’ll review creative and