Associate Marketing Lead, Scaled Events & Campaigns

Nordstrom Inc; Seattle (WA); Hybrid; USD 94,000 - 155,000; Full time

Benefits offered by this job

Medical/Vision

Dental

Retirement and PTO

Life Insurance and Disability

Merchandise Discount

EAP Resources

Job summary

Nordstrom Inc. is seeking an Associate Marketing Manager to own end-to-end campaigns for a Scaled Event and related Brand Marketing programs. The role spans store fronts, digital channels, and enterprise partnerships, driving go-to-market plans to hit business outcomes.

The candidate will partner with NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams, delivering independent, high-quality tactical reviews and retros.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field; or equivalent work experience.
• 5+ years in marketing with brand/campaign/digital experience; loyalty marketing a plus.
• Experience with high-visibility multi-channel retail campaigns; retail e-commerce a plus.
• Strong KPI-driven mindset; turn data into actionable recommendations.
• Excellent communication; comfortable presenting to senior leadership.
• Proficient in Claude, Excel, PowerPoint, Outlook, and Workfront; willing to learn AI tools.

Responsibilities

• Campaign Planning & Brief Ownership: informs briefs with insights and performance data.
• Content Strategy & Messaging: develops messaging frameworks for assigned programs.
• Channel Strategy: defines channel plans across owned and paid programs.
• Campaign Set-up & Tactical Planning: coordinates timelines with PMO and Workfront.
• Campaign & Creative Approval: reviews final creative against brief and channel strategy.
• Campaign Overviews & Recaps: presents performance insights and recommendations.
• Cross-Functional Collaboration: manages partner relationships across teams.
• Marketing Tool Management: maintains marketing calendar and Workfront.
• Market Research: analyzes trends and customer insights to guide strategy.
• Industry Trends: stays current on formats and AI applications.

Skills

Campaign management

Stakeholder alignment

Data-driven insights

Channel strategy

Content messaging

Education

Bachelor's degree in Marketing/Business/Communications or equivalent

Tools

Claude

Excel

PowerPoint

Outlook

Workfront

Job description

Nordstrom Inc. is seeking an Associate Marketing Manager to own end-to-end campaigns for a Scaled Event and related Brand Marketing programs. The role spans store fronts, digital channels, and enterprise partnerships, driving go-to-market plans to hit business outcomes.

The candidate will partner with NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams, delivering independent, high-quality tactical reviews and retros.