Scaled Events Marketing Lead

Nordstrom; Seattle (WA); Hybrid; USD 94,000 - 155,000; Full time

Benefits offered by this job

Medical/Vision, Dental, Retirement and

Paid Time Away

Job summary

Nordstrom seeks an Associate Marketing Manager to lead end-to-end campaigns for Scaled Events, translating strategic goals into tactical execution across store fronts, digital channels, and partnerships. The role collaborates with NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams to hit business outcomes.

The candidate drives channel strategy, oversees content and creative approvals, and presents outcomes to leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing experience with brand marketing, campaign management, or digital marketing.
• Experience supporting high-visibility, multi-channel retail campaigns.
• Results-oriented with KPI-driven performance.
• Ability to manage cross-functional partners independently.

Responsibilities

• Campaign Planning & Brief Ownership: informs briefs with insights and performance data.
• Content Strategy & Messaging: develops messaging frameworks for campaigns.
• Channel Strategy: defines strategy across owned and paid channels.
• Campaign Set-up & Tactical Planning: coordinates with PMO on timelines in Workfront Planner.
• Campaign & Creative Approval: reviews final creative and channel plans against brief.
• Campaign Overviews & Recaps: presents performance and forward-looking recommendations.
• Cross-Functional Collaboration: manages partner relationships enterprise-wide.
• Marketing Tool Management: maintains marketing calendars and planners.

Skills

Campaign management

Brand marketing

Cross-functional collaboration

Data-driven decisions

Executive communication

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Claude

Excel

PowerPoint

Outlook

Workfront

Job description

Nordstrom seeks an Associate Marketing Manager to lead end-to-end campaigns for Scaled Events, translating strategic goals into tactical execution across store fronts, digital channels, and partnerships. The role collaborates with NMG, Loyalty, PMO, Creative, Digital Merchandising, Email Marketing, PR, Media, Events, Social, and Stores/Field teams to hit business outcomes.

The candidate drives channel strategy, oversees content and creative approvals, and presents outcomes to leadership.