Strategic B2B PR & Communications Lead

directive; North Carolina; Remote; USD 85,000 - 115,000; Full time

Benefits offered by this job

Medical benefits

401(k) plan

Unlimited PTO

Annual company retreats

Job summary

Directive is a remote-first marketing agency for B2B, seeking a PR & Communications Manager to lead day-to-day delivery across earned media, media relations, press releases, executive positioning, and thought leadership for a portfolio of B2B clients.

You'll partner with the Head of PR & Communications to raise the practice's quality and impact, while supporting influencer and organic social programs and cross-functional collaboration.

Qualifications

• 4–7 years of PR and communications experience.
• Strong written and verbal communication with a flair for creativity.
• Agency experience required; B2B or B2B tech experience strongly preferred.
• Demonstrated track record of earning meaningful media coverage.
• Strong media relationships and the ability to build new ones quickly.
• Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content.
• Ability to translate complex B2B narratives into sharp, compelling pitches and stories.
• On the pulse of industry news and trends across media and social media.
• Comfort using AI tools to sharpen research, targeting, and workflows.
• Willingness to travel to visit clients on an as-needed basis.
• Continuously strengthen PR expertise through proactive independent learning.
• Bachelor's degree in public relations or communications preferred.

Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives.
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions.
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs.
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers.
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles.
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships.
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant.
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence.
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy.
• Contribute to new business proposals and client presentations as a subject matter expert.

Skills

PR & Communications

Agency experience

B2B experience

Media relations

Thought leadership

Executive positioning

Storytelling

Education

Bachelor's in PR/Comms

Job description

Directive is a remote-first marketing agency for B2B, seeking a PR & Communications Manager to lead day-to-day delivery across earned media, media relations, press releases, executive positioning, and thought leadership for a portfolio of B2B clients.

You'll partner with the Head of PR & Communications to raise the practice's quality and impact, while supporting influencer and organic social programs and cross-functional collaboration.