Strategic B2B Marketing Program Lead (3PL)

Staples; Framingham (MA); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Inclusive culture with associate-led B

Flexible PTO

Job summary

Staples is seeking a Program Manager, Customer Marketing (3PL) to lead targeted campaigns for our third-party logistics business. You will connect customer data with business priorities to coordinate campaigns across Sales, Marketing, Digital, Creative, and Analytics, driving demand and pipeline growth.

You will partner with cross-functional teams to ensure on-brand messaging, timely delivery, and measurable impact using analytics and test-and-learn approaches.

Qualifications

• 5+ years of experience in B2B marketing.
• Experience developing targeted marketing programs.
• Strong cross-functional collaboration and project management.

Responsibilities

• Develop targeted campaigns for the 3PL business based on customer needs and market opportunities.
• Partner with Sales and cross-functional Marketing to align campaigns with pipeline goals.
• Activate multi-channel programs across email, paid media, and partner channels.
• Oversee campaign execution for quality, consistency, and on-time delivery.
• Create audience-specific messaging and value propositions informed by insights.
• Develop sales enablement materials (pitch decks, case studies, etc.).
• Define KPIs with Analytics to evaluate ROI and program effectiveness.
• Lead test-and-learn initiatives to improve targeting and messaging.

Education

Bachelor’s degree in Marketing

Tools

Salesforce

Marketo

Job description

Staples is seeking a Program Manager, Customer Marketing (3PL) to lead targeted campaigns for our third-party logistics business. You will connect customer data with business priorities to coordinate campaigns across Sales, Marketing, Digital, Creative, and Analytics, driving demand and pipeline growth.

You will partner with cross-functional teams to ensure on-brand messaging, timely delivery, and measurable impact using analytics and test-and-learn approaches.