Strategic B2B Marketing Lead – Corporate Banking

Fairygodboss; Birmingham (AL); On-site; USD 65,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) with PNC match

Paid time off

Job summary

PNC is seeking a Marketing Lead to drive segment marketing strategy within Corporate & Institutional Banking. The role focuses on understanding audience insights, shaping value propositions, and scaling campaigns across multiple channels to grow key client segments.

The position requires 5+ years in marketing, strong collaboration with sales, and hands-on experience with content, digital, and paid media. This is an in-office role with comprehensive benefits and a focus on measurable business

Qualifications

• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience.
• Bachelor's degree in marketing, business, or related field.
• No certifications required.

Responsibilities

• Develop value propositions for segment and sub-segments, incorporating key messages for relevant products.
• Work with market research to identify audience insights and mindset.
• Understand personas and decision makers and develop journey maps.
• Collaborate with sales leadership to identify marketing opportunities at each stage of the sales funnel.
• Develop acquisition and retention campaigns.
• Develop content strategy and thought leadership for target segments and sub-segments.
• Develop prospect experience on PNC.com and maintain content updates for line of business.
• Partner with digital, social and paid media teams to execute paid search, SEO, paid social and paid media.
• Lead agency management and coordination.
• Establishes the budget and has the capability to apply policies and practices for planning and administering a budget.
• Manages activities including coordination with legal, compliance, finance, risk and other key partners.

Skills

Advertising

Competitive Advantages

Content Marketing

Customer Solutions

Digital Marketing

Marketing Programs

Marketing Strategies

Negotiation

Results-Oriented

Education

Bachelors

Job description

PNC is seeking a Marketing Lead to drive segment marketing strategy within Corporate & Institutional Banking. The role focuses on understanding audience insights, shaping value propositions, and scaling campaigns across multiple channels to grow key client segments.

The position requires 5+ years in marketing, strong collaboration with sales, and hands-on experience with content, digital, and paid media. This is an in-office role with comprehensive benefits and a focus on measurable business