Senior B2B Marketing Specialist: Growth Campaigns

PNC; Pittsburgh (Allegheny County); On-site; USD 45,000 - 110,000; Full time

Job summary

PNC is seeking a Marketing Specialist Senior to join our Marketing organization in multiple U.S. locations including Pittsburgh.

The role focuses on developing integrated growth marketing programs that advance the client journey across multi-channel campaigns and strengthen cross-sell and retention within Small Business product verticals. The ideal candidate brings 3+ years of B2B or financial services marketing experience, strong PowerPoint and storytelling skills, and the ability to lead

Qualifications

• 3+ years of B2B or financial services marketing experience preferred.
• Strong PowerPoint and visual storytelling skills.
• Ability to manage multiple campaigns and projects in a fast-paced environment.

Responsibilities

• Lead cross-sell, retention, and engagement campaigns across CIM, email, and branch channels.
• Coordinate with internal partners, vendors, and agencies to deliver campaigns on time and within approved processes.
• Partner with business and product teams to assess needs and present strategies and results.
• Collaborate with digital partners to optimize .com experiences and customer journeys.
• Manage collateral and ensure materials in Seismic and Brand Center are current.
• Monitor campaign performance and deliver actionable ROI improvements.

Skills

PowerPoint

Visual storytelling

Project management

Stakeholder management

Digital marketing

Education

Bachelor's degree

Tools

SharePoint

Seismic

Brand Center

Job description

PNC is seeking a Marketing Specialist Senior to join our Marketing organization in multiple U.S. locations including Pittsburgh.

The role focuses on developing integrated growth marketing programs that advance the client journey across multi-channel campaigns and strengthen cross-sell and retention within Small Business product verticals. The ideal candidate brings 3+ years of B2B or financial services marketing experience, strong PowerPoint and storytelling skills, and the ability to lead