Marketing Leader, Corporate & Institutional Banking

U.S. Bank; Minneapolis (MN); On-site; USD 215,000 - 253,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Disability insurance

Parental leave

401(k) and retirement plan

Paid vacation

Paid holidays

Adoption assistance

Sick and Safe Leave

Job summary

U.S. Bank seeks a senior marketing leader to oversee all marketing for Corporate, Commercial, Institutional Banking; Treasury & Payment Solutions; and Investment Services.

Drive client acquisition, deepen relationships, onboard clients, and support revenue growth through integrated marketing strategies and cross-functional partnerships. The role demands deep financial services marketing expertise, strong knowledge of complex B2B sales, and the ability to align marketing with product, sales, and

Qualifications

• Experience supporting complex B2B sales organizations and revenue growth.
• Deep understanding of corporate client buying behaviors and relationship-based selling models.
• Experience leading integrated marketing programs across digital, content, events, brand, and demand generation channels.
• Deep knowledge of payments, treasury services, lending, institutional products, and/or investment solutions preferred.
• Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization.
• Experience managing large-scale budgets, agencies, and marketing technology platforms.

Responsibilities

• Develop and execute integrated marketing strategies aligned to business objectives across payments, investment services, corporate, commercial, and institutional banking segments.
• Serve as the senior marketing advisor to executive business leaders, product executives, sales leadership, and segment heads.
• Lead positioning and go-to-market efforts across target industries, client segments, and geographies.
• Design and oversee acquisition campaigns that generate qualified opportunities for relationship managers and sales teams.
• Develop segment-specific programs to increase penetration within middle market, large corporate, institutional, and sponsor-backed client segments.
• Partner with sales leadership to improve pipeline, conversion, and client engagement outcomes.
• Lead client lifecycle and relationship marketing initiatives focused on retention, engagement, and expansion.
• Develop thought leadership and content marketing strategies that reinforce trusted advisor positioning.
• Create programs that improve client experience, loyalty, and deepen strategic relationships.
• Partner with sales and product teams to tailor communications and value propositions to industries and client needs.
• Establish data-driven marketing frameworks and KPIs tied to acquisition, engagement, cross-sell, and revenue outcomes.
• Utilize CRM, digital analytics, client insights, and marketing automation tools to optimize campaigns.
• Manage budgets, agency relationships, and marketing resource allocation to maximize ROI.
• Ensure all marketing activities comply with regulatory, legal, brand, and risk management standards.

Skills

Strategic leadership

B2B marketing

Marketing analytics

Cross-functional teamwork

AI in marketing

Payments knowledge

Budget management

Executive communication

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

U.S. Bank seeks a senior marketing leader to oversee all marketing for Corporate, Commercial, Institutional Banking; Treasury & Payment Solutions; and Investment Services.

Drive client acquisition, deepen relationships, onboard clients, and support revenue growth through integrated marketing strategies and cross-functional partnerships. The role demands deep financial services marketing expertise, strong knowledge of complex B2B sales, and the ability to align marketing with product, sales, and