Senior Marketing Campaign Lead

Fairygodboss; Pittsburgh (Allegheny County); On-site; USD 85,000 - 110,000; Full time

Job summary

PNC is seeking a Marketing Specialist Senior based in multiple U.S. locations, including Pittsburgh, to lead cross-channel campaigns, collaborate with product teams, and optimize customer journeys. You will own end-to-end campaign delivery and coordinate with internal partners and agencies.

This role emphasizes digital strategy, stakeholder management, and strong storytelling with PowerPoint. Ideal candidates have 3+ years in B2B marketing, financial services experience a plus, and the ability

Qualifications

• 3+ years of B2B or C2B marketing experience; financial services experience a plus.
• Proactive, results-oriented mindset with strong prioritization skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Confident leading meetings and/or engaging with stakeholders.
• Experience working in large, matrixed organizations with cross-functional partners.
• Strong PowerPoint and visual storytelling skills.

Responsibilities

• Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy.
• Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals
• Project Management: Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes.
• Stakeholder Management: Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings.
• Digital & Social Strategy: Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages.
• Sales Enablement: Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated.
• Performance Analysis & Optimization: Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI.

Job description

PNC is seeking a Marketing Specialist Senior based in multiple U.S. locations, including Pittsburgh, to lead cross-channel campaigns, collaborate with product teams, and optimize customer journeys. You will own end-to-end campaign delivery and coordinate with internal partners and agencies.

This role emphasizes digital strategy, stakeholder management, and strong storytelling with PowerPoint. Ideal candidates have 3+ years in B2B marketing, financial services experience a plus, and the ability