Strategic B2B Growth Marketing Manager

ADP, Inc.; Washington; On-site; USD 120,000 - 140,000; Full time

Job summary

ADP, Inc. is seeking a B2B Marketing Manager who blends strategic thinking with hands-on execution to drive growth across provider, payer, and manufacturer audiences.

This role leads integrated campaigns, sales enablement, events, email, and CRM programs while partnering with sales and account management to translate priorities into effective marketing strategies. The ideal candidate moves between strategy and execution, manages multiple priorities, and helps build scalable processes as the

Qualifications

• 5+ years of experience in B2B marketing, healthcare marketing, demand generation, field marketing, or a related discipline.
• Demonstrated experience developing and executing integrated B2B marketing campaigns across multiple channels.
• Proven ability to manage multiple projects simultaneously with strong organizational, prioritization, and time-management skills.
• Strong blend of strategic thinking and hands-on execution; comfortable moving between big-picture planning and detailed delivery.
• Experience partnering directly with sales or business development teams and developing sales enablement programs and materials.
• Experience with email marketing, CRM platforms, and/or marketing automation tools such as Salesforce, HubSpot, or Zoho.
• Ability to use campaign and CRM data to evaluate performance, identify opportunities, and inform marketing decisions.
• Excellent written and verbal communication, collaboration, and stakeholder-management skills.
• Self-starter who is resourceful, comfortable with ambiguity, and able to operate effectively in a fast-paced environment.

Responsibilities

• Develop and execute integrated B2B marketing campaigns that drive referrals, engagement, brand awareness, and growth among provider, payer, and manufacturer audiences.
• Partner with sales and account management to identify marketing needs and develop targeted campaigns and account-based initiatives.
• Develop sales enablement tools, presentations, training resources, and materials for prospect engagement.
• Lead marketing support for field-based initiatives, including industry conferences, trade shows, webinars, and events.
• Develop targeted email, direct mail, and other outreach campaigns tailored to key B2B audiences and stages of the customer journey.
• Manage multiple marketing initiatives from strategy through execution with clear objectives and timelines.
• Collaborate on positioning and messaging to ensure consistency across B2B audiences.
• Manage and optimize CRM and marketing automation activities with dashboards and data quality.
• Monitor campaign performance and translate data into actionable optimization insights.
• Help develop scalable marketing processes and resources to support organizational growth.

Skills

B2B marketing

Healthcare marketing

Demand generation

Field marketing

Campaign management

Sales enablement

CRM & marketing automation

Email marketing

Analytics & reporting

Tools

Salesforce

HubSpot

Zoho

Job description

ADP, Inc. is seeking a B2B Marketing Manager who blends strategic thinking with hands-on execution to drive growth across provider, payer, and manufacturer audiences.

This role leads integrated campaigns, sales enablement, events, email, and CRM programs while partnering with sales and account management to translate priorities into effective marketing strategies. The ideal candidate moves between strategy and execution, manages multiple priorities, and helps build scalable processes as the