B2B Marketing Director - Growth & Brand

DRIVEN ADVISORS; Guaynabo (PR); On-site; USD 90,000 - 140,000; Full time

Job summary

DRIVEN ADVISORS is seeking a Marketing Manager to define, develop, and lead our marketing strategy and related processes. This role drives innovative programs to boost brand awareness, demand generation, and customer engagement, contributing to sustainable growth.

You will oversee campaigns, content, and branding across channels while aligning with leadership and cross-functional teams. The ideal candidate has extensive marketing leadership experience in professional services, fluency in English

Qualifications

• Bachelor’s degree in Marketing or related field required.
• 10+ years in marketing leadership or related roles.
• Experience in professional services marketing (accounting, tax, financial advisory, consulting) preferred.
• Bilingual in English and Spanish required.

Responsibilities

• Develop and execute strategic marketing plans focused on growth and market expansion.
• Lead campaigns across digital and traditional platforms, ensuring brand integrity.
• Supervise marketing staff and external vendors, driving performance.
• Manage budgets, ROI reporting, and cross-functional alignment.

Skills

Marketing leadership

Brand management

Digital marketing

Sales alignment

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

CRM platforms

Marketing automation

Digital analytics

Job description

DRIVEN ADVISORS is seeking a Marketing Manager to define, develop, and lead our marketing strategy and related processes. This role drives innovative programs to boost brand awareness, demand generation, and customer engagement, contributing to sustainable growth.

You will oversee campaigns, content, and branding across channels while aligning with leadership and cross-functional teams. The ideal candidate has extensive marketing leadership experience in professional services, fluency in English