Strategic B2B Growth Marketing Architect

CareFirst BlueCross BlueShield

Baltimore (MD)

On-site

USD 80,000 - 160,000

Full time

2 days ago

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Job summary

CareFirst BlueCross BlueShield is seeking a Senior Marketing Strategist to lead data-driven go-to-market initiatives and influence executive decisions. The role partners with marketing, product, sales, and cross-functional teams to translate complex priorities into actionable campaigns and narratives that accelerate enterprise growth.

Develop executive-ready strategies, growth-focused campaigns, and performance metrics while navigating a dynamic, regulated environment.

Qualifications

Education: Bachelor's degree in Marketing, Business, or related field. In lieu of a degree, 4 additional years of relevant experience.
Experience: 8+ years in marketing strategy, B2B marketing, or growth marketing.
Knowledge: Familiarity with broker/consultant audiences and enterprise marketing programs.

Responsibilities

Lead strategic, executive-ready marketing plans and materials.
Drive integrated campaigns across digital, events, content, and sales enablement.
Translate market insights into compelling narratives for executives, brokers and consultants.
Oversee campaign performance tracking and optimization.