Strategic AV & Event Tech Sales Lead

The Freeman Company (TFC) Brands; San Antonio (TX); Hybrid; USD 68,000 - 80,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Life Insurance

Disability Insurance

Retirement with Company Match

Paid Time Off

Job summary

The Freeman Company in Dallas, TX is seeking a CRM partner for AV Sales who will own the client relationship, drive revenue, and secure long-term agreements across Freeman’s event technology solutions.

This hybrid role requires 50–75% travel, frequent client meetings from C-suite to department level, and collaboration with the Growth (Sales) team to upsell and renew accounts while maintaining strong client satisfaction.

Qualifications

• 3+ years of sales experience with revenue responsibility of $1M+.
• Strong drive for new business development and account growth.
• Proficiency in Salesforce and Microsoft Office; AI proficiency.
• Excellent communication, presentation, and negotiation skills.
• Willingness to travel 50–75% and occasional weekend/evening work.

Responsibilities

• Actively sell Freeman Event Technology solutions to new and existing clients across a portfolio generating $1M+ in annual revenue.
• Prospect new accounts through cold calls, referrals, industry events, and lead follow-up.
• Develop and present proposals, pricing, and credit terms in compliance with Freeman policies.
• Obtain future event schedules from clients and secure long-term agreements.
• Cross-sell and up-sell Freeman’s full suite of services to maximize account value.
• Create and track account plans; record all activities in Salesforce CRM.
• Build and maintain customer relationships from C-suite through department level within each account.
• Conduct regular strategy sessions, de-briefs, and site visits throughout the year.
• Maintain a minimum 18-month renewal plan for all booked accounts.
• Host client engagement activities; entertain clients and prospects as needed.
• Respond to client complaints as required.
• Manage timely invoicing and payment collection as required.

Skills

Sales experience

Account management

Salesforce

MS Office

AI proficiency

Communication skills

Education

Bachelor’s degree preferred or HS diploma with relevant experience

Job description

The Freeman Company in Dallas, TX is seeking a CRM partner for AV Sales who will own the client relationship, drive revenue, and secure long-term agreements across Freeman’s event technology solutions.

This hybrid role requires 50–75% travel, frequent client meetings from C-suite to department level, and collaboration with the Growth (Sales) team to upsell and renew accounts while maintaining strong client satisfaction.