Strategic Audience Insights Director

Hearst Magazines

Winston-Salem (NC)

On-site

USD 120,000 - 180,000

Full time

14 days+

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Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

Job summary

Hearst Television in Winston-Salem, NC, is seeking a Media Analytics Director to analyze impressions and research data and design compelling stories for sellers. You will help guide promotions and assist the newsroom with viewership data.

You will report to the General Sales Manager and work with Nielsen software, Wide Orbit Media Sales, and Marshall Marketing to provide strategic guidance across news, programming, and creative services.

Qualifications

Prior advertising, marketing or broadcast experience preferred but not required.
Must be analytical, creative and have desktop publishing expertise.
Must be curious and passionate about consumer and media habits.
Related military experience will be considered.
Proficiency in Nielsen software, Wide Orbit Media Sales, and Marshall Marketing a plus.
Proficiency in Excel and PowerPoint required.

Responsibilities

Create compelling presentations that promote the marketing power of all of our media platforms.
Play a critical role in the advertising sales department working with station management on projects and marketing plans as well as sports and specials opportunities.
You will participate in sales, promotional, and news activities. This includes presentations to clients, station management, and at full station staff meetings.
Command of multiple software applications using Nielsen research and other qualitative data.