Remote Media Director: Strategy, Growth & Impact

RiseMe; North Carolina; Hybrid; USD 146,000 - 260,000; Full time

Job summary

Driven Brands in North Carolina is seeking a Media Director to translate strategy into action and drive measurable impact across brands. You will own the media planning strategy across channels, lead agency relationships, and ensure rigorous performance measurement and optimization.

This role emphasizes cross-functional collaboration, data-driven decision making, and a proven track record of leading paid media programs at local and national scales.

Qualifications

• 10+ years in paid media, digital marketing, or media strategy.
• Experience with media agencies or leadership on the agency side.
• Strong cross-functional collaboration and communication skills.
• Bachelor’s degree required; MBA a plus.

Responsibilities

• Lead media planning strategy and innovation across channels.
• Oversee agency strategy output, planning, and learning agendas.
• Own annual, quarterly, and campaign-level planning, pacing, and optimization.
• Coordinate with Website & CRM teams on the digital customer journey to support media performance.
• Ensure proper tagging, tracking, and audience integration with media ops.

Skills

Paid media leadership

Agency relationships

Cross-functional collaboration

Data-driven insights

Media strategy

Attention to detail

Process documentation

Franchise marketing

Education

Bachelor’s degree

MBA preferred

Job description

Driven Brands in North Carolina is seeking a Media Director to translate strategy into action and drive measurable impact across brands. You will own the media planning strategy across channels, lead agency relationships, and ensure rigorous performance measurement and optimization.

This role emphasizes cross-functional collaboration, data-driven decision making, and a proven track record of leading paid media programs at local and national scales.