Audience Insights and Analytics Director

WXII 12 Triad CW; Winston-Salem (NC); On-site; USD 100,000 - 150,000; Full time

Job summary

WXII 12 Triad CW in Winston-Salem, NC is seeking a Media Analytics Director to analyze impressions and research information to design compelling stories for our sellers and guide outside promotion. You will assist our newsroom in analyzing viewership data and report to the General Sales Manager.

The role utilizes Nielsen software, Marshall Marketing, and Wide Orbit Media Sales, providing strategic guidance to stations’ news, programming, and creative services departments.

Qualifications

• Experience with Nielsen software, Marshall Marketing, Wide Orbit Media Sales.

Responsibilities

• Analyze impressions and research information to design compelling stories for our sellers.
• Help guide outside promotion and assist our newsroom in analyzing viewership data.

Job description

Job Description
WXII/WCWG in Winston Salem, NC has an opening for a Media Analytics Director. As Media Analytics Director, you will analyze all impressions and research information to design compelling stories for our sellers, help guide outside promotion, and assist our newsroom in analyzing viewership data. This is a great opportunity to join one of the broadcast industry's most respected companies, Hearst Television. This role utilizes Nielsen software, Marshall Marketing, and Wide Orbit Media Sales. Media Analytics Directors will be engaged in providing relevant research and strategic guidance to the stations' news, programming and creative services departments, while being analytical, creative and proactive. You will report to the General Sales Manager.