Director, Advertising Insights & Growth Strategy

The Weather Channel; New York (NY); On-site; USD 150,000 - 175,000; Full time

Job summary

Allen Media Group is seeking aDirector of Strategic Insights & Advertising Research to join the National Advertising Sales team. The role sits at the nexus of sales, audience intelligence, and measurement innovation, translating data into compelling narratives that secure advertiser investment across The Weather Channel and related properties.

The ideal candidate brings 8–12+ years in advertising research or strategic planning, with strong data visualization and executive presentation skills.

Qualifications

• 8-12+ years of experience in advertising sales research, audience insights, media analytics, or strategic planning.
• Strong understanding of television, streaming, CTV, digital and cross-platform measurement.
• Experience transforming data into executive-level presentations and sales narratives.
• Proven ability to manage custom research from concept to client presentation.
• Advanced proficiency with PowerPoint, Excel, and data visualization tools.

Responsibilities

• Develop compelling marketplace positioning differentiating Allen Media Group.
• Partner with Sales Leadership to support upfronts, scatter, client pitches, and cross-platform initiatives.
• Deliver proactive category, consumer, and advertiser insights to win new business.
• Design and execute custom research, campaign effectiveness studies, and advertiser case studies.
• Lead relationships with measurement partners such as Nielsen, VideoAmp, MRI-Simmons, and Comscore.
• Monitor industry trends and evolving media measurement to stay ahead of the market.
• Collaborate across departments to develop data-driven revenue strategies.
• Create thought leadership presentations, white papers, and executive reports.
• Identify innovative methodologies and AI-enabled analytics to enhance sales effectiveness.

Skills

Advertising research

Audience insights

Media analytics

Strategic planning

PowerPoint

Excel

Data visualization

Presentation skills

Relationship-building

Tools

Nielsen

VideoAmp

MRI-Simmons

Comscore

Tableau

Looker

Job description

Allen Media Group is seeking aDirector of Strategic Insights & Advertising Research to join the National Advertising Sales team. The role sits at the nexus of sales, audience intelligence, and measurement innovation, translating data into compelling narratives that secure advertiser investment across The Weather Channel and related properties.

The ideal candidate brings 8–12+ years in advertising research or strategic planning, with strong data visualization and executive presentation skills.