Director, Audience Insights & Decision Sciences

Wpp Group; New York (NY); On-site; USD 90,000 - 180,000; Full time

Job summary

CMI Media Group is seeking a strategic analytics leader to serve as Director of Decision Sciences & Audience Strategy. You will drive the analytics roadmap at the intersection of advanced analytics, audience intelligence, and media strategy in healthcare environments.

You will lead a high-performing team, translate business objectives into measurable analytics programs, and shape client offerings with prescriptive, data-driven insights.

Qualifications

• Bachelor's or master's in a quantitative field.
• 5+ years applying statistics and ML in pharma/healthcare or direct-to-consumer environments.
• Familiar with IQVIA, Symphony and PurpleLab data sources.
• Experience with campaign impact modeling, attribution, MMM, and audience segmentation.

Responsibilities

• Lead the decision sciences, audience insights, and measurement roadmap.
• Translate objectives into analytics programs and decision frameworks.
• Lead high-value use cases (incrementality, attribution, optimization, segmentation).
• Develop analytics-driven offerings and prescriptive recommendations.
• Mentor and develop a high-performing analytics team.

Skills

Statistical methods

Machine learning

Python

SQL

R

SAS

Education

Bachelor's or Master's degree (Statistics/Data Science/Econometrics)

Tools

IQVIA

Symphony

PurpleLab

Job description

CMI Media Group is seeking a strategic analytics leader to serve as Director of Decision Sciences & Audience Strategy. You will drive the analytics roadmap at the intersection of advanced analytics, audience intelligence, and media strategy in healthcare environments.

You will lead a high-performing team, translate business objectives into measurable analytics programs, and shape client offerings with prescriptive, data-driven insights.