Audience Insights Director - Media Analytics & Strategy

WXII 12 Triad CW; Winston-Salem (NC); On-site; USD 100,000 - 150,000; Full time

Job summary

WXII 12 Triad CW in Winston-Salem, NC is seeking a Media Analytics Director to analyze impressions and research information to design compelling stories for our sellers and guide outside promotion. You will assist our newsroom in analyzing viewership data and report to the General Sales Manager.

The role utilizes Nielsen software, Marshall Marketing, and Wide Orbit Media Sales, providing strategic guidance to stations’ news, programming, and creative services departments.

Qualifications

• Experience with Nielsen software, Marshall Marketing, Wide Orbit Media Sales.

Responsibilities

• Analyze impressions and research information to design compelling stories for our sellers.
• Help guide outside promotion and assist our newsroom in analyzing viewership data.

Job description

WXII 12 Triad CW in Winston-Salem, NC is seeking a Media Analytics Director to analyze impressions and research information to design compelling stories for our sellers and guide outside promotion. You will assist our newsroom in analyzing viewership data and report to the General Sales Manager.

The role utilizes Nielsen software, Marshall Marketing, and Wide Orbit Media Sales, providing strategic guidance to stations’ news, programming, and creative services departments.