Director, Insights & Analytics — Data-Driven Strategy

Highwire; Chicago (IL); Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Flexible hybrid work model

401(k) matching

Medical, dental, and vision coverage

Paid parental leave

Generous vacation policy

Job summary

Highwire, a strategic marketing communications agency, seeks a Director, Insights & Analytics to advance our data-driven approach to strategic communications and digital marketing. You will transform research, measurement, and analytics into actionable insights that drive client decisions and demonstrate business impact.

You will lead measurement strategies, develop dashboards, and present strategic recommendations to senior client and agency leaders while mentoring junior team members and

Qualifications

• Bachelor's degree or equivalent in analytics, insights, research, measurement, or related field.
• 7+ years of experience in measurement, analytics, research, or insights roles in a communications/PR/marketing agency.
• Experience in B2B communications across tech, cybersecurity, healthcare, financial services, or professional services preferred.
• Ability to translate complex data and research into actionable insights and strategic recommendations.
• Strong experience with secondary research, measurement frameworks, and analytics platforms.
• Excellent writing and presentation skills to communicate insights clearly.

Responsibilities

• Lead the development and execution of measurement and insights strategies across client programs.
• Analyze data across earned media, social, web analytics to identify trends and actionable recommendations.
• Conduct secondary research and synthesize findings into insights and client narratives.
• Partner with cross-functional teams to integrate insights into campaign strategy and execution.
• Build and maintain agency measurement frameworks, methodologies, and datasets.
• Develop reports, dashboards, and presentations communicating KPIs, ROI, and campaign impact.
• Serve as a client-facing insights expert translating methodologies into accessible recommendations.
• Stay current on analytics, measurement, research, and AI-driven methodologies.
• Support internal data literacy through training and best practice development.
• Mentor junior team members as the insights function grows.

Skills

Data analysis

Insights

Measurement

Presentations

Client-facing

Mentoring

Team leadership

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

Dashboards

Job description

Highwire, a strategic marketing communications agency, seeks a Director, Insights & Analytics to advance our data-driven approach to strategic communications and digital marketing. You will transform research, measurement, and analytics into actionable insights that drive client decisions and demonstrate business impact.

You will lead measurement strategies, develop dashboards, and present strategic recommendations to senior client and agency leaders while mentoring junior team members and