Alliance Marketing Manager

General Dynamics Information Technology, Inc.; Falls Church (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive benefits

401(k) with company match

Career growth opportunities

Job summary

General Dynamics Information Technology seeks an Alliances Marketing Manager to lead strategic partner marketing initiatives within the corporate marketing team. You will build and manage alliance programs with key technology partners, aligning activities with enterprise goals.

Collaborating with the CTO and Growth teams, you will drive multi-channel campaigns, oversee events and content, and measure outcomes against key metrics. Hybrid role in Falls Church, VA.

Qualifications

• Bachelor’s degree or equivalent in Marketing, Communications, or Business.
• 8+ years of combined marketing, corporate communications, brand management, and/or PR agency experience (or 6+ years with Master’s).
• Experience in US Federal Government IT industry services, systems, and products marketplace and related media.
• Strong writing and public speaking skills; interpersonal communication excellence.

Responsibilities

• Build consultative relationships with subject matter experts, BD/Growth teams, and partner ecosystem.
• Develop partnership strategies and engagement plans aligned to business opportunities.
• Consult with external marketing vendors and media partners for co-marketing campaigns.
• Establish and maintain relationships with key decision makers at partner companies.
• Negotiate co-marketing agreements aligned with enterprise objectives.
• Oversee execution of partnership activities (events, workshops, articles, webinars, sponsorships, ads).
• Monitor partnership performance against metrics and identify optimization opportunities.
• Identify opportunities for strategic partners to join enterprise marketing campaigns.
• Work effectively within a large matrixed organization.

Skills

Strategic thinking

Leadership

Cross-functional collaboration

Written communication

Public speaking

Marketing strategy

Business-to-Government marketing

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Salesforce

Marketing automation

Job description

GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As the Alliances Marketing Manager, you will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem. You will oversee and execute the strategic and tactical development, delivery and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs.

This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction with our key alliance partners. The candidate will oversee the development of integrated partner marketing campaigns that help position the business for success. This includes maintaining close working relationships with Technology leadership and Growth/Business Development directors to ensure alignment of marketing efforts with Alliance business activities.

This position requires Hybrid to Falls Church, Virginia office 3 days per week

HOW YOU WILL MAKE AN IMPACT:

Some of things you will be doing…

• Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT's extensive technology partner ecosystem

• Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities

• Consulting with external marketing vendors as well as media partners in support of co- marketing campaigns

• Establishing and maintaining strong relationships with key decision makers at partner companies through regular communication and engagement

• Negotiating co-marketing agreements that align with business priorities and enterprise objectives

• Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc.

• Monitor partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization.

• Proactively identify opportunities for strategic partners to join enterprise marketing campaigns

• Working effectively within a large matrixed organization

Who you are…

• Strategic thinker who can synthesize information from various sources to create an actionable point of view. Ability to translate strategic plans into actionable execution.

• Energy and creativity. Energy and enthusiasm are your hallmarks. You are a self-starter and can juggle multiple priorities.

• A leader. Ability to influence, lead and coach across functional teams, a champion for new ideas and concepts. Proven ability to build relationships and influence decision making at senior levels.

• Business savvy. You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget.

• Team Player. Strong team player with a track record of cross-functional collaboration.

• Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills.

• Expertise. You have experience with alliance partner marketing and executing campaigns in the technology sector.

WHAT YOU’LL NEED TO SUCCEED:

Bring your initiative and drive for innovation to GDIT. The Alliance Marketing Manager must have:

Education: Bachelor's degree required

Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master's degree)

Role requirements:

• Knowledge of US Federal Government IT industry services, systems, and products marketplace and related media.

• Experience in cross-channel marketing communications (PR, events, digital and social media) and partner marketing

• Strong and highly effective writing and public speaking skills and interpersonal communication skills.

• Writing samples available upon request

Location: Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week

Why join the team?

• Join an award winning marketing team

• Collaborate with leading technology brands

• Lead high-impact and creative marketing programs

• Autonomy to execute creative marketing initiatives

• Opportunity for career growth and potential management responsibilities

• Flexible working arrangements

• The ability to influence major initiatives

GDIT IS YOUR PLACE

At GDIT, the mission is our purpose, and our people are at the center of everything we do.

• Growth: AI-powered career tool that identifies career steps and learning opportunities

• Support: An internal mobility team focused on helping you achieve your career goals

• Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off

• Flexibility: Full-flex work week to own your priorities at work and at home

Community: Award-winning culture of innovation and a military-friendly workplace

OWN YOUR OPPORTUNITY

Explore a career at GDIT and you'll find endless opportunities to grow alongside colleagues who share your sense of ownership and pride in the meaningful work we do.

#GDITPriority