Strategic AI Data Analytics Product Marketing Lead

Advantest America; San Jose (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Advantest America is seeking a dynamic Product Marketing Manager to drive marketing for AI Data Analytics application products. The role blends technical understanding, marketing expertise, and strategic vision to grow adoption of AI solutions.

You will lead GTM strategy, market analysis, and content creation, collaborate with partners, support sales, and engage customers to align roadmap with validated use cases.

Qualifications

• Experience in product marketing for AI or semiconductor domains.
• Strong strategic thinking with cross-functional collaboration.
• Proven track record in go-to-market execution and marketing programs.

Responsibilities

• Define the application requirements along with industry's trend.
• Collaborate with ACS strategic partners to launch market-ready applications.
• Support Global Account Managers in ACS Solution penetration strategy.
• Own the 4Ps including Go-to-Market Strategy, Product Structure, ERP coding, MRD and roadmaps.
• Conduct market research to identify trends, TAM, pricing models, ROI, and competition.
• Define messaging, positioning, and value propositions for ACS Solutions.
• Develop go-to-market plans with cross-functional teams for launches and penetration.
• Create marketing content including collateral, case studies, and event materials.
• Provide sales enablement tools, demos, and trainings.

Skills

Product marketing

Go-to-Market

Market research

Content creation

Sales enablement

Customer engagement

Strategic planning

Tools

ERP

Job description

Advantest America is seeking a dynamic Product Marketing Manager to drive marketing for AI Data Analytics application products. The role blends technical understanding, marketing expertise, and strategic vision to grow adoption of AI solutions.

You will lead GTM strategy, market analysis, and content creation, collaborate with partners, support sales, and engage customers to align roadmap with validated use cases.