Global Industrial AI Product Marketing Lead

Aspen Technology; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

AspenTech is seeking a high-energy Product Marketing Manager to own the marketing strategy for its Industrial AI portfolio. You will lead positioning, messaging, commercialization strategy, and go-to-market direction for AI-enabled offerings across the portfolio, including AVA and other Industrial AI capabilities.

This global role partners with Product Management, Sales, Solution Consulting, Industry Marketing, Corporate Marketing, and field teams to translate complex technical capabilities into

Qualifications

• Bachelor’s degree in a technical field.
• 5–10 years in product marketing, solution marketing, or technical marketing for enterprise software.
• At least 5 years marketing AI-enabled products or AI-driven software solutions.
• Proven experience owning product or portfolio marketing strategy, including positioning and go-to-market direction.
• Ability to translate AI capabilities into clear business value.
• Strong understanding of Industrial AI, software, analytics, or related technical domains.

Responsibilities

• Own the marketing strategy for AspenTech’s Industrial AI portfolio, including positioning and go-to-market direction.
• Define the portfolio narrative for Industrial AI and support differentiated product-level value propositions.
• Shape launch strategy, roadmap storytelling, and adoption priorities for Industrial AI capabilities.
• Develop clear, differentiated value propositions connecting tech to measurable business outcomes.
• Create and refine sales enablement tools: messaging frameworks, presentations, battlecards, competitive insights.
• Lead customer-facing content to build awareness and demand, including briefs, presentations, web content, and campaigns.
• Support conferences and events with abstracts, presentations, demos, and proof points.
• Collaborate with Industry Marketing to align messaging with market trends and high-value use cases.
• Work with global teams to ensure message consistency and effective field execution.

Skills

Presentation

Communication

Writing

Analytical

Cross-functional

Education

Bachelor's degree in technical field

Job description

AspenTech is seeking a high-energy Product Marketing Manager to own the marketing strategy for its Industrial AI portfolio. You will lead positioning, messaging, commercialization strategy, and go-to-market direction for AI-enabled offerings across the portfolio, including AVA and other Industrial AI capabilities.

This global role partners with Product Management, Sales, Solution Consulting, Industry Marketing, Corporate Marketing, and field teams to translate complex technical capabilities into