Strategic Acquisitions & CDP Roadmap Lead

Acxiom; Conway (AR); Remote; USD 100,000 - 170,000; Full time

Job summary

Acxiom seeks an Expert Consultant – Acquisitions & Strategy to bridge marketing, data, analytics, and tech within the Adobe/Bread ecosystem. The role emphasizes strategic leadership, cross-functional influence, and execution over hands-on platform work.

You will analyze client requirements, define business and system requirements, and support roadmaps for CDP, audience, measurement, and decisioning capabilities. A strong business acumen and communication skills are essential.

Qualifications

• 6+ years’ financial services implementation experience or related technology experience.
• Bachelor’s degree required.
• Strong ability to interact with and collaborate with senior business stakeholders.
• Excellent oral and written communications skills; strong business writing.
• Experience with Customer Journey Analytics (CJA).
• Proficiency in Agile delivery and backlog management.

Responsibilities

• Drive strategic initiatives spanning data, audience management, measurement, and decisioning across Bread ecosystem.
• Align business, technology, analytics, and vendor stakeholders to shared roadmaps.
• Advise on the evolution of customer data and marketing tech capabilities.
• Define future-state CDP initiatives and associated business use cases.
• Partner with technology and analytics teams to advance decision engine capabilities.
• Influence priorities and drive execution across multiple stakeholder groups.

Skills

Stakeholder management

Business communication

Agile delivery

Requirements gathering

Cross-functional collaboration

Strategic leadership

Influence without authority

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

SharePoint

Job description

Acxiom seeks an Expert Consultant – Acquisitions & Strategy to bridge marketing, data, analytics, and tech within the Adobe/Bread ecosystem. The role emphasizes strategic leadership, cross-functional influence, and execution over hands-on platform work.

You will analyze client requirements, define business and system requirements, and support roadmaps for CDP, audience, measurement, and decisioning capabilities. A strong business acumen and communication skills are essential.