Strategic Acquisitions & CDP Advisor

Acxiom; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Acxiom is seeking an Expert Consultant - Acquisitions & Strategy to join our team from a homebased location in the United States. The role sits at the intersection of marketing, data, analytics, and technology, driving roadmaps for CDP, audience, measurement, and decisioning across the Bread ecosystem.

The candidate will lead strategic initiatives, research business requirements, and translate them into actionable plans with a strong emphasis on cross-functional influence.

Qualifications

• 6+ years' financial services implementation experience or related technology experience.
• Bachelor's degree required.
• Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance).
• Strong ability in interacting with and collaborating with senior business stakeholders.
• Capable of prioritizing competing initiatives and defining a vision in a dynamic environment.
• Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential.
• Strong Agile delivery and backlog management experience.
• Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams.
• Experience working across Product, Architecture, Technology, and Business organizations.
• Ability to influence priorities and drive execution across multiple stakeholder groups.
• Experience with Customer Journey Analytics (CJA).

Responsibilities

• Drive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
• Support the alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
• Serve as an advisor on the evolution of customer data and marketing technology capabilities.
• Help define future-state strategies that support acquisition, customer engagement, and business growth.
• Support the strategic roadmap for Customer Data Platform (CDP) capabilities and future enhancements.
• Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
• Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
• Ensure roadmap decisions are aligned with business priorities and customer experience goals.
• Partner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
• Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
• Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
• Act as a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
• Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
• Help guide audience, identity, and activation strategies that support Bread and its brand partners.
• Serve as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
• Influence stakeholders across marketing, analytics, product, and technology organizations.
• Lead initiatives through collaboration, consensus-building, and effective communication rather than direct authority.

Skills

Strategic leadership

Stakeholder management

Business analysis

Requirement gathering

Cross-functional collaboration

Communication skills

Agile delivery

Data-driven decision making

Executive briefings

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

SharePoint

Job description

Acxiom is seeking an Expert Consultant - Acquisitions & Strategy to join our team from a homebased location in the United States. The role sits at the intersection of marketing, data, analytics, and technology, driving roadmaps for CDP, audience, measurement, and decisioning across the Bread ecosystem.

The candidate will lead strategic initiatives, research business requirements, and translate them into actionable plans with a strong emphasis on cross-functional influence.