Strategic CDP & Analytics Consultant (Remote)

Acxiom; San Juan (PR); Remote; USD 120,000 - 155,000; Full time

Job summary

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy to lead at the intersection of marketing, data, analytics, and technology. This role focuses on strategic leadership, cross-functional influence, and execution within the Bread ecosystem, driving CDP, audience, measurement, and decisioning initiatives.

The candidate will analyze requirements, draft business and systems documents, and provide recommendations for critical decisions while participating in related implementations.

Qualifications

• 6+ years’ financial services implementation or related technology experience.
• Bachelor’s degree required with strong business acumen.
• Understanding of marketing campaign execution across functions (Marketing, Risk, Legal, Finance).
• Ability to interact with senior business stakeholders effectively.
• Capable of prioritizing initiatives and articulating a clear vision.
• Strong written and verbal communication; persuasive business writing.
• Experience with Agile delivery and backlog management.
• Ability to translate requirements into actionable work for Acxiom teams.
• Experience across Product, Architecture, Technology and Business units.
• Ability to influence priorities across multiple stakeholders.
• Experience with Customer Journey Analytics (CJA).
• Proficient in Microsoft Excel, PowerPoint, and SharePoint.

Responsibilities

• Drive strategic initiatives across customer data, audience management, measurement, and decisioning.
• Align business stakeholders, tech teams, analytics partners, and vendors to roadmaps.
• Advise on evolution of customer data and marketing technology capabilities.
• Define future-state strategies for acquisition, engagement, and growth.
• Steer the CDP roadmap and define Phase 2 initiatives and use cases.
• Partner with tech and analytics to advance decision engine capabilities.
• Ensure roadmap decisions align with business priorities and CX goals.
• Advance measurement capabilities and reporting frameworks with analytics teams.
• Support Customer Journey Analytics initiatives and measurement strategy.
• Influence audience, identity, and activation strategies within Bread ecosystem.

Skills

Stakeholder management

Agile delivery

Requirements gathering

CDP strategy

Adobe ecosystem

Customer Journey Analytics

Microsoft Office

Cross-functional leadership

Education

Bachelor’s degree

Tools

Adobe Experience Cloud

Microsoft Office

Job description

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy to lead at the intersection of marketing, data, analytics, and technology. This role focuses on strategic leadership, cross-functional influence, and execution within the Bread ecosystem, driving CDP, audience, measurement, and decisioning initiatives.

The candidate will analyze requirements, draft business and systems documents, and provide recommendations for critical decisions while participating in related implementations.