Strategic Acquisitions & CDP Lead — Remote

Acxiom; Montpelier (VT); Remote; USD 120,000 - 190,000; Full time

Job summary

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who operates at the intersection of marketing, data, analytics, and technology. This remote role drives the roadmap for CDP, audience, measurement, and decisioning within the Bread ecosystem, emphasizing strategic leadership and cross-functional influence over hands-on platform work.

The candidate will gather requirements, research critical business decisions, and contribute to the implementation of changes, collaborating with

Qualifications

• 6+ years’ financial services implementation experience or related technology experience.
• Bachelor’s degree required.
• Understanding of variety of marketing campaign execution activities.
• Strong ability in interacting with and collaborating with senior business stakeholders.
• Capable of prioritizing competing initiatives and defining a vision in a dynamic environment.
• Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential.
• Strong Agile delivery and backlog management experience.
• Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams.
• Experience working across Product, Architecture, Technology, and Business organizations.
• Ability to influence priorities and drive execution across multiple stakeholder groups.
• Experience with Customer Journey Analytics (CJA).
• Proficiency in Microsoft suite including Excel, PowerPoint, and SharePoint.

Responsibilities

• Drive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
• Support the alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
• Serve as an advisor on the evolution of customer data and marketing technology capabilities.
• Help define future-state strategies that support acquisition, customer engagement, and business growth.
• Support the strategic roadmap for CDP capabilities and future enhancements.
• Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
• Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
• Ensure roadmap decisions are aligned with business priorities and customer experience goals.
• Partner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
• Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
• Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
• Act as a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
• Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
• Help guide audience, identity, and activation strategies that support Bread and its brand partners.
• Serve as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
• Influence stakeholders across marketing, analytics, product, and technology organizations.
• Lead initiatives through collaboration, consensus-building, and effective communication rather than direct authority.

Skills

Strategic leadership

Stakeholder collaboration

Agile delivery

Requirements gathering

Communication skills

CDP experience

Adobe ecosystem familiarity

Education

Bachelor’s degree

Tools

Excel

PowerPoint

SharePoint

Job description

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who operates at the intersection of marketing, data, analytics, and technology. This remote role drives the roadmap for CDP, audience, measurement, and decisioning within the Bread ecosystem, emphasizing strategic leadership and cross-functional influence over hands-on platform work.

The candidate will gather requirements, research critical business decisions, and contribute to the implementation of changes, collaborating with