Remote Strategy Lead — CDP & Data Growth

Acxiom; Frankfort (KY); Remote; USD 120,000 - 180,000; Full time

Job summary

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who sits at the intersection of marketing, data, analytics, and technology, and can drive the roadmap and alignment for CDP, audience, measurement, and decisioning initiatives across the Bread ecosystem.

The candidate will analyze client requirements, create well-defined business and systems requirements, and participate in implementing changes, with emphasis on strategic leadership and cross-functional influence rather than

Qualifications

• 6+ years’ financial services implementation experience or related technology experience
• Bachelor’s degree required
• Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance)
• Strong ability in interacting with and collaborating with senior business stakeholders
• Capable of prioritizing competing initiatives and defining a vision in a dynamic environment
• Excellent oral and written communications skills; Must be articulate and persuasive; Strong Business Writing skills are essential
• Strong Agile delivery and backlog management experience
• Ability to gather requirements from initiative owners and translate them into actionable work for Acxiom teams
• Experience working across Product, Architecture, Technology, and Business organizations
• Ability to influence priorities and drive execution across multiple stakeholder groups
• Experience with Customer Journey Analytics (CJA)
• Proficiency in Microsoft suite including Excel, PowerPoint, and SharePoint

Responsibilities

• Drive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
• Support alignment of business stakeholders, technology teams, analytics partners, and external vendors around roadmaps.
• Serve as an advisor on evolution of customer data and marketing technology capabilities.
• Help define future-state strategies that support acquisition, customer engagement, and business growth.

Skills

Strategic leadership

Cross-functional collaboration

Stakeholder management

Agile delivery

Requirements gathering

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

SharePoint

Job description

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who sits at the intersection of marketing, data, analytics, and technology, and can drive the roadmap and alignment for CDP, audience, measurement, and decisioning initiatives across the Bread ecosystem.

The candidate will analyze client requirements, create well-defined business and systems requirements, and participate in implementing changes, with emphasis on strategic leadership and cross-functional influence rather than