Senior Strategy & Acquisitions Consultant - CDP & Analytics

Acxiom; Little Rock (AR); Remote; USD 140,000 - 200,000; Full time

Job summary

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who operates at the intersection of marketing, data, analytics, and technology. This role drives roadmaps for CDP, audience, measurement, and decisioning within the Bread ecosystem, emphasizing strategic leadership over hands-on platform work.

The successful candidate will translate client requirements into well-defined business and systems requirements, research critical decisions, and contribute to implementation of related

Qualifications

• 6+ years’ financial services implementation experience or related technology experience.
• Bachelor’s degree required;Understanding of variety of marketing campaign execution activities (Marketing, Risk, Legal, Finance)
• Strong ability in interacting with and collaborating with senior business stakeholders
• Capable of prioritizing competing initiatives and defining a vision in a dynamic environment
• Experience with Customer Journey Analytics (CJA)

Responsibilities

• Strategic LeadershipDrive strategic initiatives spanning customer data, audience management, measurement, and decisioning capabilities.
• Support the alignment of business stakeholders, technology teams, analytics partners, and external vendors around shared objectives and roadmaps.
• Serve as an advisor on the evolution of customer data and marketing technology capabilities.
• Help define future‑state strategies that support acquisition, customer engagement, and business growth.
• Customer Data Platform & DecisioningSupport the strategic roadmap for Customer Data Platform (CDP) capabilities and future enhancements.
• Assist in defining and prioritizing Phase 2 CDP initiatives and associated business use cases.
• Partner with technology and analytics teams to evaluate and advance decision engine capabilities.
• Ensure roadmap decisions are aligned with business priorities and customer experience goals.
• Measurement & AnalyticsPartner with Data & Analytics teams to advance measurement capabilities and reporting frameworks.
• Support Customer Journey Analytics (CJA) initiatives and broader measurement strategy efforts.
• Identify opportunities to improve actionable insights, audience understanding, and marketing performance measurement.
• Acxiom & Ecosystem StrategyAct as a strategic resource regarding how Acxiom capabilities integrate and operate within the broader Adobe ecosystem.
• Collaborate with bureaus, platform partners, and internal stakeholders to maximize the value of customer data assets.
• Help guide audience, identity, and activation strategies that support Bread and its brand partners.
• Cross‑Functional PartnershipServe as a liaison between Bread value streams, strategic initiatives, and enterprise roadmaps.
• Influence stakeholders across marketing, analytics, product, and technology organizations.
• Lead initiatives through collaboration, consensus‑building, and effective communication rather than direct authority.undefined

Skills

Strategic leadership

Stakeholder management

Cross-functional collaboration

Executive communication

Adobe ecosystem familiarity

Education

Bachelor’s degree

Tools

Microsoft Excel

PowerPoint

Job description

Acxiom is seeking an Expert Consultant – Acquisitions & Strategy who operates at the intersection of marketing, data, analytics, and technology. This role drives roadmaps for CDP, audience, measurement, and decisioning within the Bread ecosystem, emphasizing strategic leadership over hands-on platform work.

The successful candidate will translate client requirements into well-defined business and systems requirements, research critical decisions, and contribute to implementation of related