Strategic Accounts Growth & Engagement Manager

Blue Cross Blue Shield of Michigan; Detroit (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Blue Cross Blue Shield of Michigan is seeking a Senior Account Manager to drive retention and growth of assigned accounts in Detroit. You will execute strategic account plans, advise on plan designs and funding options, and coordinate with internal teams to ensure pricing and renewals align with client needs.

You will collaborate with accounts, agencies, and consultants, translate data-driven insights into actions, and educate stakeholders on BCBSM products.

Qualifications

• Five years of sales and account management experience.
• Experience in healthcare or insurance industry preferred.
• CRM proficiency, especially Salesforce.

Responsibilities

• Develop, refresh, and execute multi-year strategic account/agency plans to grow and retain the account.
• Present internal and external strategic plans to leadership and accounts for review and alignment.
• Drive annual strategic discussions with accounts and other planning efforts.
• Provide account-specific advice on plan design, products/programs/solutions, funding options, and tradeoffs.
• Consult and confirm feasibility of solutions with relevant areas of the business before finalizing sales.
• Interface with accounts/agencies/consultants to understand buying habits and decision processes.
• Leverage feedback and data-driven insights to identify opportunities to better service accounts.
• Educate accounts/agencies/consultants about BCBSM products/programs.
• Coordinate with internal functions on pricing decisions for renewals and RFPs.
• Understanding BCBSM value proposition to support retention strategies during negotiations.
• Oversee issue resolution related to sales, renewals, or design.
• Coordinate and communicate progress with accounts and consultants as needed.
• Assist in education and training of account contact personnel and portfolio planning.

Skills

Strategic account planning

Sales & business development

CRM (Salesforce)

Negotiation

Communication

Financial acumen

Education

Bachelor's Degree in Business Administration, Sales and Marketing or related field

Tools

Salesforce CRM

Job description

Blue Cross Blue Shield of Michigan is seeking a Senior Account Manager to drive retention and growth of assigned accounts in Detroit. You will execute strategic account plans, advise on plan designs and funding options, and coordinate with internal teams to ensure pricing and renewals align with client needs.

You will collaborate with accounts, agencies, and consultants, translate data-driven insights into actions, and educate stakeholders on BCBSM products.